Careers at EMA

Director, Marketing & Growth

EMA’s Director of Marketing & Growth will be responsible for establishing a highly analytical, quant-focused marketing organization. In partnership with Sales leadership, you will identify market opportunities and develop strategies and initiatives that will drive new customer acquisition, and revenue growth. This position requires an individual who is a leader of people and can inspire their team to achieve results while staying close to the work to inform best practices.

This role will capitalize on your entrepreneurial drive, deep connection to the K-12  sector, and experience building scalable marketing programs and practices. You will be expected to build respect and confidence with your internal collaborators, with partners, with customers, and with important decision-makers across the organization. You have the operational savvy to forge strong product marketing, demand generation, and a growth path for EMA, with the ability to leverage current successes while using your natural curiosity to guide your team to what’s next.



This role reports to:
Chief Member Relations Officer (CMRO)

Key Responsibilities

  • Market Strategy: conduct market analysis and competitive research to drive EMA’s market and growth strategies
  • Develop personas and gather actionable customer insights to support and drive future marketing strategies and product innovation
  • Build a high-volume lead engine that scales our business to the next level through leadership, innovation, and world-class execution and impact
  • Own analytics of the full-funnel experience including insights, attribution, and technology support
  • Management of outbound digital marketing responsibilities include: paid search, SEO, display, direct mail, promotions, email (marketing and transactional), referrals, and partnerships
  • Management of the organization’s inbound marketing strategy: partner with internal groups to ensure timely development of relevant, helpful content for EMA customers.
  • Develop sales enablement program to provide collateral to support EMA’s Business Development team
  • Develop long-term strategies with the product, business development, and sales team to drive user growth and enhance member retention efforts
  • Manage the team’s work and fulfill organization-wide marketing requests using the existing project management model
  • Determine relevant KPIs and measure ongoing lift from campaigns; use analytical resources to prioritize and optimize marketing efforts
  • Drive segmentation and position of EMA features and new products to reinforce brand strategy.
  • Ensure consistency to our brand throughout our marketing customer experience
  • Hire, manage, and grow the team for all aspects of growth marketing
  • Ensure that brand values and guidelines are followed across all channels

Educational Requirements

Experience Qualifications 

  • 10+ years in performance-driven marketing
  • Track record of developing and leading successful Demand Generation strategies
  • Quantitative nature - experience with growth, ROI metrics, analytics
  • Experience creating and managing streamlined budgets that support measurably impactful work
  • Excellent communicator with an ability to work cross-functionally and share big ideas through stories with a consistent voice
  • Highly entrepreneurial with experience growing a small marketing team
  • Hands-on, execution-oriented leader who can balance strategy and execution
  • Experience with marketing automation software, project management software, design software, content management systems

To Apply:

Candidates who share our passion for excellence are encouraged to send their resume and a cover letter (including salary requirements) to careers@enrollment.org. Please reference DMG2021 in the subject line. No phone calls, please.

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Benefits

The Enrollment Management Association offers our employees a Total Rewards package, which includes compensation and a range of market-relevant benefits. We believe in compensating well for excellent work. We balance our total rewards with pay and provide great benefits.

Paid Time Off & Holidays

We want you to take time off for you and your family. We offer up to 25 days of vacation, 10 sick days, 3 personal days plus 13 federal holidays.

Health & Income Protection

We offer medical, dental (at no cost to you), vision (at no cost to you), short-term and long-term disability, group life insurance and more.

Paid Maternity Leave & Parental Leave

We believe that having that time to spend with your family is important. We offer 8 weeks of paid maternity leave and 2 weeks of paid parental (secondary caregivers) leave.

Work from Home & Remote Workers

We offer opportunities to work from home up to two days per week for suitable positions and we have positions that allow for remote employees.

Wellness

We offer Employee Assistance Program and gym and fitness membership fee reimbursement up to a certain amount.

Tuition Reimbursement

We are dedicated to developing a capable and knowledgeable workforce.  We provide financial support to employees who participate in externally sponsored educational courses.

Financial

We offer a retirement plan that employees can participate upon hire with a very generous employer contribution following an employee contribution of just 2%. We also provide you with the option to invest in a Health Savings Account, Flexible Spending Account and Dependent Care Account.

Accommodations

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. You can request reasonable accommodations by sending an email to accomodationsforapp@enrollment.org.

Equal Employment Opportunity

The Enrollment Management Association is committed to the principles of equal employment opportunity. It is the policy of The Enrollment Management Association to recruit, hire, and promote for all positions and to administer all Human Resource matters such as wages, benefits, assignments, promotions and all other terms and conditions of employment without regard to race, color, religion, creed, sex, national origin, citizenship status, ancestry, age, disability, sexual orientation, gender identity or expression, marital status, genetic disposition, veteran status, or any other basis protected by federal, state, and/or local law.