Lauren Lewis
Senior Associate Director of Enrollment and Director of Inclusion and Diversity
Foxcroft School
Matt Lai
Director of Admissions and Enrollment Management
Avenues Silicon Valley
Marilyn Flores
Senior Associate Director of Admission Operations
Worcester Academy
Meg Shannon
Assistant Director of Admission
Boston University Academy
Ray Cross
Director of Enrollment Management
St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours! Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Learn more about the SSAT and COVID-19.

Our offices will be closed Friday, April 10 in observance of Good Friday. We will reopen Monday, April 13.

Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to fewer tuition-capable students, to increasing financial aid requests, to serious enrollment declines, the factors that impact long-term enrollment strategy can seem impossible to overcome.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful enrollment tools, such as Student Prospect Lists with thousands of prospective families already interested in independent schools.

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Make Confident Decisions.

Assessment tools like the SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

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Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skillset.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face, but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

EMA Idea Factory: A Virtual Unconference

Dates & Cities Vary
Join us on April 2 at 12:30pm for a free virtual unconference where we'll come together, dig deep, and crowdsource solutions.

Navigating Parenting and Learning in a Remote Environment

Dates & Cities Vary
Invite your families to join us on April 7 from 7-8 p.m. ET for a free webinar to help parents navigate learning, working, and living during a time of social distancing.

Lower School Enrollment and Student Assessment Practice

Dates & Cities Vary
Join us at 3:00 pm as Dr. Peg Oliveira, from the Yale Child Study Center, shares 10 steps to take in the time of COVID-19.

Virtual Events: Three schools share their stories

Dates & Cities Vary
Unable to hold an in-person welcome event or revisit day? It’s time for a virtual event! Hear from 3 schools as they describe what they did, the tools they selected, and how it went.

What Our Members Say

Ann L. Snyder
Director of External Affairs
Stuart Hall School (VA)

The Student Prospect List is an invaluable part of our recruitment strategy. The access we have gained to prequalified leads makes all the difference for us as we recruit new students. Over the last few years, we've realized an average of a 2000% return on our investment in the purchase of the list and recruited some of our most promising students who enrich our community immeasurably.

Julie Anderson
Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career.  My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources