Christine Hailer Baker

Founder and President
The Baker Group (MA)

Since founding the Baker Group in 1999, Chris has led schools through the country’s most economically challenging times, supporting their need to become more data driven and research based, and helping them develop marketing strategies that reflect coordinated school-wide efforts. Our 2011 Bretnall Award winner, Chris has been at the forefront of elevating the admission profession and advancing enrollment management practices in all types of independent schools. In 2012 Chris edited The Enrollment Management Handbook, an NAIS-published guide for trustees, heads of school, and admission officers. Having devoted 30 years of her career to education, her school and college experiences include serving as director of admission at Milton Academy (MA) for seven years and working for 10 years in the admission offices at Boston College and Babson College. She received a MA in higher education administration from Boston College and a bachelor’s degree from the University of Massachusetts.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.