PROSPECT

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Boost your higher ed enrollment funnel with motivated private school students who will enrich your college or university campus.

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Early-bird pricing ends July 31, 2021!

Generate a focused prospect list.

Find the best-fit students for your school.
With 40,000+ leads, 37 student and parent data points, and 5 enhanced data filters for segmented prospecting, SPL supports all stages of your enrollment efforts — whether you’re looking for more applicants or the just-right applicants.

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Get more leads and applicants.

Position your admissions team for success.
Access, filter, and download student and family data to set up segmented outreach to your prospective families. Automate many traditional lead-generation tasks, and empower your team to focus on their most critical recruitment efforts.

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Increase enrollment by recruiting students who are the right fit for your college or university.

PROSPECT features U.S. and international students. Whether you’re looking for candidates within a specific region, age group, SSAT score percentile range, or gender, PROSPECT features advanced filtering options, enabling you to customize your lead generation and enrollment marketing efforts.

With PROSPECT, you'll receive:

  1. Parent/guardian names, email aliases, and mailing addresses (if provided)
  2. Student names; SSAT test score percentile ranges; academic, athletic, or extracurricular interests; gender; ethnicity; age; and other demographic information
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"The Prospect List gives you lots of bang for your buck, targeting a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

Elizabeth Connelly
Senior Associate Director of Admission
Dana Hall School (MA)

Some of the Schools Benefitting From SPL

Investment

PROSPECT is subscription-based and competitively priced at $10,500 annually for the complete data set. For this cost, purchasers receive unlimited downloads and the ability to email and contact more than 60,000 candidates throughout the subscription period with four years of data access. That's only 18 cents per prospective student!

Purchase by July 31, 2021, and receive two years of data for the price of one as the list continually grows and is updated in real-time.

PROSPECT offers several different price points for local, regional, national, international, and single-sex access to match your organization's recruitment criteria. Subscription upgrades are available if you start with segmented access and want to discover more candidates within PROSPECT.

Early-Bird Pricing*

  • Full Access — $10,500
  • Local (25-mile radius) — $3,500
  • Regional (150-mile radius) — $5,000
  • National — $6,000
  • International — $6,000
  • Single-Gender — 50% of the list price for each segmentation option

*Early-bird pricing ends on July 31, 2021.

Learn more about Student Prospect Lists for Universities

What data will I receive with my PROSPECT subscription?

When you purchase the full data set, you’ll gain access to approximately 60,000 private day and boarding school students in the current subscription period. You’ll also receive their parent contact and demographic information and be able to filter candidates by their Secondary School Admission Test (SSAT) score percentile range, interests, age, and gender.

Who can purchase PROSPECT?

Any accredited colleges, universities, and organizations that meet stringent guidelines can purchase PROSPECT. For colleges and universities in the United States, you must be regionally accredited and grant two-year or four-year degrees. Colleges and universities outside the United States must be accredited within their home country and grant two- or four-year degrees.

EMA will vet scholarship programs and similar institutions for participation. For more information or to inquire, please contact the PROSPECT member's office at prospect@enrollment.org.

Can I see what data sets are best for my institution before purchasing a PROSPECT subscription?

Yes. Once EMA has reviewed and approved your institution, you’ll receive a login to the PROSPECT portal. From there, you can see the various buying options, including local, regional, national, international, or all data sets. With each option, you’ll see the number of students available, and you can make your purchases based on what’s best for your institution.

What if I want to upgrade my PROSPECT subscription after purchasing?

You can upgrade your subscription access within the PROSPECT portal at any time. For example, if you initially purchase regional access, you can later upgrade to national, international, or all students.

How long do I have access to PROSPECT once I purchase?

You’ll have direct access to student and parent information from your subscription period with unlimited downloads in the PROSPECT portal for four years.

How often is PROSPECT updated? Do I gain access to updated data?

PROSPECT is updated continuously throughout the year in real-time as new families sign up for EMA's services and opt into PROSPECT. You will always have access to the most up-to-date information for your subscription in the PROSPECT portal.

How do I access PROSPECT?

We'll provide you with direct access to the PROSPECT portal, where you'll see the various subscription options. Once you purchase the subscription of your choice, you can access the data as often as you'd like from within the portal. There's also no limit to the number of times you can export and download your subscription data within the four-year access period.

What forms of payment are accepted for PROSPECT? Do I have immediate access after purchasing?

You can pay via credit card within the PROSPECT portal, which will grant you immediate access. To pay via check or by bank-wire, please inquire by emailing us at prospect@enrollment.org. If you pay via check or bank-wire, there is a short waiting period for the payment to process.

What if I only need international student data? Do I have to pay for the whole list?

We offer several segmented pricing options so that you only pay for the data you need. It costs $6,000 to purchase international student data, consisting of all students outside of your institution's home country. For U.S. colleges and universities, the international segmentation is approximately 22 percent of all PROSPECT candidates. International students are listed by their parents' home address, and you will have four-year access to these candidates.

I only need single-sex student data. Do I have to pay for the whole list?

We offer several segmented pricing options so that you only pay for the data you need. All of our segmented access options are available in single-sex versions for 50 percent of the original cost, which you'll have access to for four years. The single-sex pricing breakdown is as follows:

  • Local: $1,750
  • Regional: $2,500
  • National: $3,000
  • International: $3,000
  • All Prospects: $5,250
What type of students might I expect to find in PROSPECT? Why should I want to know about private and day boarding students?

PROSPECT provides a broad range of highly motivated private day and boarding school students with strong aspirations for obtaining a bachelor's degree. These students begin with rising ninth graders, providing your college or university with an early opportunity to cultivate relationships with their families. PROSPECT students also extend throughout all high school grades, including students who have elected to undergo a postgraduate year to better prepare for attending a college or university.

What is the SSAT and The Enrollment Management Association?

The Enrollment Management Association is a nonprofit organization that provides professional support, advocacy, and strategic enrollment tools to K–12 independent schools. We also administer the Secondary School Admission Test (SSAT), the gold standard of standardized tests for secondary school students. Each year, we provide more than 80,000 SSAT administrations to private and day boarding in the United States, Canada, and abroad.

Who can I contact to learn more about PROSPECT?

For any additional questions or to learn more about PROSPECT, please fill out the below form or contact our team at prospect@enrollment.org or (609) 436-6128. If you are located outside of the United States, we encourage you to email us, and we’ll set up a time to chat during your country’s business hours.

The student prospect list is dynamic

Parents of students may op-tin and opt out from the service at any time during the year. Pull a new list before each communication to ensure you are excluding families who choose to opt out through EMA's system. Ensure you are sending your email communications to engaged audience!

Remind parents how you got their information. Parent receive a lot of emails and information from various channels. Add a copy on the footer “You are receiving this email as you recently created a student account on portal.ssat.org”. Helps them join the dots

Focus on smaller groups within the list. Target families that may be most familiar with your school by filtering on location, or narrow in by students interests and profile. This will start a history of emails that are likely to be opened rather than sent to spam. Parents love personalized emails!

Have a Conspicuous Unsubscribe Link

Be compliant with US CAN-SPAM act. Provide your prospective families a clear option to opt out from your school communication is critical.

Perform A/B Testing: Test one element at a time, sending two versions of your mailer or email to two separate segments of your list. Determine what gets the most interest and use that going forward. Use descriptive headers and strong call to actions.

Pay attention to your metrics: It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements.

Learn more about PROSPECT

What data will I receive with my PROSPECT subscription?

keyboard_arrow_down

When you purchase the full data set, you’ll gain access to approximately 60,000 private day and boarding school students in the current subscription period. You’ll also receive their parent contact and demographic information and be able to filter candidates by their Secondary School Admission Test (SSAT) score percentile range, interests, age, and gender.

Who can purchase PROSPECT?

keyboard_arrow_down

Any accredited colleges, universities, and organizations that meet stringent guidelines can purchase PROSPECT. For colleges and universities in the United States, you must be regionally accredited and grant two-year or four-year degrees. Colleges and universities outside the United States must be accredited within their home country and grant two- or four-year degrees.

EMA will vet scholarship programs and similar institutions for participation. For more information or to inquire, please contact the PROSPECT member's office at prospect@enrollment.org.

Can I see what data sets are best for my institution before purchasing a PROSPECT subscription?

keyboard_arrow_down

Yes. Once EMA has reviewed and approved your institution, you’ll receive a login to the PROSPECT portal. From there, you can see the various buying options, including local, regional, national, international, or all data sets. With each option, you’ll see the number of students available, and you can make your purchases based on what’s best for your institution.

What if I want to upgrade my PROSPECT subscription after purchasing?

keyboard_arrow_down

You can upgrade your subscription access within the PROSPECT portal at any time. For example, if you initially purchase regional access, you can later upgrade to national, international, or all students.

How long do I have access to PROSPECT once I purchase?

keyboard_arrow_down

You’ll have direct access to student and parent information from your subscription period with unlimited downloads in the PROSPECT portal for four years.

How often is PROSPECT updated? Do I gain access to updated data?

keyboard_arrow_down

PROSPECT is updated continuously throughout the year in real-time as new families sign up for EMA's services and opt into PROSPECT. You will always have access to the most up-to-date information for your subscription in the PROSPECT portal.

How do I access PROSPECT?

keyboard_arrow_down

We'll provide you with direct access to the PROSPECT portal, where you'll see the various subscription options. Once you purchase the subscription of your choice, you can access the data as often as you'd like from within the portal. There's also no limit to the number of times you can export and download your subscription data within the four-year access period.

What forms of payment are accepted for PROSPECT? Do I have immediate access after purchasing?

keyboard_arrow_down

You can pay via credit card within the PROSPECT portal, which will grant you immediate access. To pay via check or by bank-wire, please inquire by emailing us at prospect@enrollment.org. If you pay via check or bank-wire, there is a short waiting period for the payment to process.

What if I only need international student data? Do I have to pay for the whole list?

keyboard_arrow_down

We offer several segmented pricing options so that you only pay for the data you need. It costs $6,000 to purchase international student data, consisting of all students outside of your institution's home country. For U.S. colleges and universities, the international segmentation is approximately 22 percent of all PROSPECT candidates. International students are listed by their parents' home address, and you will have four-year access to these candidates.

I only need single-sex student data. Do I have to pay for the whole list?

keyboard_arrow_down

We offer several segmented pricing options so that you only pay for the data you need. All of our segmented access options are available in single-sex versions for 50 percent of the original cost, which you'll have access to for four years. The single-sex pricing breakdown is as follows:

  • Local: $1,750
  • Regional: $2,500
  • National: $3,000
  • International: $3,000
  • All Prospects: $5,250

What type of students might I expect to find in PROSPECT? Why should I want to know about private and day boarding students?

keyboard_arrow_down

PROSPECT provides a broad range of highly motivated private day and boarding school students with strong aspirations for obtaining a bachelor's degree. These students begin with rising ninth graders, providing your college or university with an early opportunity to cultivate relationships with their families. PROSPECT students also extend throughout all high school grades, including students who have elected to undergo a postgraduate year to better prepare for attending a college or university.

What is the SSAT and The Enrollment Management Association?

keyboard_arrow_down

The Enrollment Management Association is a nonprofit organization that provides professional support, advocacy, and strategic enrollment tools to K–12 independent schools. We also administer the Secondary School Admission Test (SSAT), the gold standard of standardized tests for secondary school students. Each year, we provide more than 80,000 SSAT administrations to private and day boarding in the United States, Canada, and abroad.

Who can I contact to learn more about PROSPECT?

keyboard_arrow_down

For any additional questions or to learn more about PROSPECT, please fill out the below form or contact our team at prospect@enrollment.org or (609) 436-6128. If you are located outside of the United States, we encourage you to email us, and we’ll set up a time to chat during your country’s business hours.

Still have questions? Contact Us.

Student Prospect List Success Stories

Elizabeth Connelly
Senior Associate Director of Admission
Dana Hall School (MA)

"The Prospect List gives you lots of bang for your buck, targeting a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

“The Student Prospect List is an invaluable part of our recruitment strategy. The access we have gained to pre-qualified leads makes all the difference for us as we recruit new students. Over the last few years, we've realized an average of a 2000% return on our investment in the purchase of the list and recruited some of our most promising students who enrich our community immeasurably.”

Ann L. Snyder
Director of External Affairs
Stuart Hall School (VA)

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