Are you looking for the best way to recruit private school students?

Who We Are

65 Years of Enrollment Leadership

Since 1957, The Enrollment Management Association (EMA) has provided unparalleled leadership and service to private schools and prospective families. A non-profit, EMA supports over 1,300 schools and more than 80,000 families annually with industry-leading enrollment services.

We’ve brought PROSPECT to higher education to continually champion transformational education journeys. By providing colleges and universities with the tools to connect with the right-fit students beginning with rising ninth-graders, we sincerely hope our students will gain a better understanding of the opportunities awaiting them. This insight will help students chart their high school experience and empower them to make life-altering college decisions.

Peter Baron, EMA's Chief Member Relations Officer, and a guest at the organization's annual conference.

The Enrollment Services Powering PROSPECT

PROSPECT is a consent-based recruitment tool for higher education. Private school families are given the option to opt-into receiving communication from colleges and universities when they register for any of EMA’s enrollment and admission services.

The SSAT logo

The gold standard for secondary school admission testing since 1957.

The Character Skills Snapshot logo

An innovative admission assessment that measures student preferences, attitudes, and beliefs toward seven character skills.

The Standard Application Online logo

The premier common application for applying to K–12 private schools.

Admission.org logo.

EMA’s private school admission guide for families packed with expert advice on all stages of the application process.