Are you looking for the best way to recruit private school students?

We're small. But we make a big impact on enrollment.

The Enrollment Management Association is a non-profit organization with over 50 team members. You might call us small, but our dynamic team is comprised of seasoned professionals, many of whom have more than 15 years of experience in the K–12 and higher education industries. It's know-how that enables us to make a big impact on our schools and applying families. Get to know those closely tied to PROSPECT below.

Meet Heather Hoerle

Heather Hoerle

Heather Hoerle

Executive Director & Chief Executive Officer

As executive director of EMA for over a decade, Heather has transformed the organization from one primarily focused on standardized admission testing into an enrollment management powerhouse. Under her leadership, EMA has grown to offer a wealth of professional development opportunities, led by the industry’s largest enrollment conference, published ground-breaking research, and delivered a full suite of enrollment services to schools and families. Prior to EMA, Heather held leadership positions at The National Association of Independent Schools (NAIS) and The Association of Boarding Schools (TABS) for 23 years.

The PROSPECT Administration Team

Peter Baron

Peter Baron

Chief Member Relations Officer

Peter oversees EMA’s business development, marketing, membership, and professional development initiatives. He has over 20 years of education industry experience having previously served on Blackbaud’s K–12 executive committee, as chief evangelist at WhippleHill, and as vice president of sales at inResonance. Peter also founded edSocialMedia and AdmissionsQuest, has served as a trustee for Wolfeboro, The Summer Boarding School, and participated on the Executive Committee of The Association of Boarding Schools’ (TABS) North American Initiative. 

Sunaina Khanna

Sunaina Khanna

Associate Director, Product Management

Backed by nearly fifteen years of project management experience at EMA, Sunaina Khanna leads the product vision for PROSPECT, the Standard Application Online (SAO), as well as various aspects of EMA’s web services ecosystem. Prior to joining EMA, she worked at Citibank, India, and Tata Retail Enterprises, also in India.

Jennifer O’Brien

Jennifer O’Brien

Director, Communications

Jennifer is responsible for EMA’s public relations and member marketing. She manages EMA’s PROSPECT presence at conferences. Prior to joining EMA, Jennifer led communications and marketing strategies, content, and campaigns for thought leadership, public relations, and executive initiatives at MetLife. She has also led marketing, public relations, and communications for MarchFIRST and the Minnesota High Tech Association.

Rennita Sukhu

Rennita Sukhu

Senior Director, Marketing & Growth

With 20 years of omnichannel marketing experience, Rennita leads EMA’s marketing and communication teams, helping to drive the PROSPECT vision for higher education institutions. She previously served as Director of Group Benefits Marketing at MetLife, and she worked at American Express for 16 years in multiple roles within the marketing organization from acquisition to retention. In her most recent roles at American Express, she served as Director of U.S. Merchant Loyalty Marketing and Director of Global Commercial Services Customer Marketing.

Daren Worcester

Daren Worcester

Director, Family Marketing

A published author and digital marketing specialist with 20 years in the independent school industry, Daren Worcester joined EMA in 2020 to lead its family marketing program. He also runs EMA’s marketing initiatives for PROSPECT. Daren previously worked for 18 years combined with WhippleHill and Blackbaud, where he helped hundreds of schools throughout the website development process.