The Enrollment Management Association is a non-profit organization with over 50 team members. You might call us small, but our dynamic team is comprised of seasoned professionals, many of whom have more than 15 years of experience in the K–12 and higher education industries. It's know-how that enables us to make a big impact on our schools and applying families. Get to know those closely tied to PROSPECT below.
Meet Heather Hoerle
As executive director of EMA for over a decade, Heather has transformed the organization from one primarily focused on standardized admission testing into an enrollment management powerhouse. Under her leadership, EMA has grown to offer a wealth of professional development opportunities, led by the industry’s largest enrollment conference, published ground-breaking research, and delivered a full suite of enrollment services to schools and families. Prior to EMA, Heather held leadership positions at The National Association of Independent Schools (NAIS) and The Association of Boarding Schools (TABS) for 23 years.
The PROSPECT Account Team
Dr. Mary O’Connor
Mary has extensive experience working in international education at institutions in North America, Asia, Europe, and the Caribbean. Mary holds a postgraduate degree in International School Leadership, and prior to joining EMA she was the Director of External Relations at Cayman International School. She has also served as a board member of Trinity College Dublin as the elected president of the postgraduate student body. Mary began her career as a teacher at a private school in Bankok, Thailand.
John has devoted his entire career to working on behalf of schools and students in the international enrollment management arena. He has spent decades researching new markets and making inroads into private schools across the globe. Before joining EMA, John directed enrollment and student affairs offices at universities and private boarding schools and has recruited in nearly one hundred countries.