Discover PROSPECT
It's never been easier to recruit private school students.
While higher education enrollment grows increasingly competitive and complex, PROSPECT delivers the best candidate sourcing solution to recruit private school students. Through PROSPECT, your college or university gains the advantage of connecting with high-achieving domestic and international private day and boarding school students—and their parents—beginning with rising ninth graders.
Increase enrollment by engaging the right-fit students.
PROSPECT families have consented to receiving messages from colleges and universities to learn about the higher education opportunities available to them. With our advanced filtering capabilities, you can save time with lead generation by pinpointing the right students for your institution.
Learn about the private high schools that PROSPECT students are currently attending.


PROSPECT By the Numbers
- 12% from Asia
- 2% from Africa
- 1% from Europe
- 1% from the Middle East
- 1% from South America
- 58% interested in the arts
- 74% interested in athletics
- 41% interested in community service
- 26% ages 15–16
- 9% ages 17–20
- 54% Christian
- 11% Hindu
- 11% Islamic
- 11% Jewish
- 10% Buddhist

Select the subscription access that best matches your enrollment goals.
PROSPECT's annual subscription model provides All-Access, Local, Regional, National, and International options. Single-gender pricing is also available.
Gain new prospects year-round as students are continuously added in real time, upgrade your subscription access at any point, and retain unlimited access to your subscription data for four years—even if you don't renew!
Join the PROSPECT Partner Program

Professional Development
Utilize training courses, networking opportunities, and content guides to help your institution better reach and nurture private school students and their parents.
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Insider Access
Connect with EMA's product and research team to share feedback and help shape PROSPECT's evolution. Be among the first to know of new EMA offerings for higher education.

First-Class Support
Enjoy collaborating with a dedicated account representative for a personalized support experience.

Subscription Pricing
With unique pricing for All-Access, Local, Regional, National, and International access, you'll only pay the subscription level that best matches your enrollment goals. Single-gender pricing is also available. View our current pricing.