Are you looking for the best way to recruit private school students?


It's never been easier to recruit private school students.

While higher education enrollment grows increasingly competitive and complex, PROSPECT delivers the best candidate sourcing solution to recruit private school students. Through PROSPECT, your college or university gains the advantage of connecting with high-achieving domestic and international private day and boarding school students—and their parents—beginning with rising ninth graders.

I want to learn more!

Increase enrollment by engaging the right-fit students.

PROSPECT families have consented to receiving messages from colleges and universities to learn about the higher education opportunities available to them. With our advanced filtering capabilities, you can save time with lead generation by pinpointing the right students for your institution.

Geographic location
Median family income and home value
SSAT score percentile ranges
Religious affiliation
Academic, art, athletic, and extracurricular interests

Learn about the private high schools that PROSPECT students are currently attending.

A male student on a college campus,A female student on a college campus.

PROSPECT By the Numbers

From North America
  • 12% from Asia
  • 2% from Africa
  • 1% from Europe
  • 1% from the Middle East
  • 1% from South America
Interested in STEM Programs
  • 58% interested in the arts
  • 74% interested in athletics
  • 41% interested in community service
Ages 13–14
  • 26% ages 15–16
  • 9% ages 17–20
Students of Faith
  • 54% Christian
  • 11% Hindu
  • 11% Islamic
  • 11% Jewish
  • 10% Buddhist
A female student interested in connecting with colleges and universities.

Select the subscription access that best matches your enrollment goals.

PROSPECT's annual subscription model provides All-Access, Local, Regional, National, and International options. Single-gender pricing is also available.

Gain new prospects year-round as students are continuously added in real time, upgrade your subscription access at any point, and retain unlimited access to your subscription data for four years—even if you don't renew!

Let's Get Started

Join the PROSPECT Partner Program

PROSPECT subscriptions now include membership in the PROSPECT Partner Program, a new feature to help ensure your success through the experience and support of The Enrollment Management Association (EMA). Become a member today for the value-added benefits of connecting with the creator of the SSAT, the leader in private school recruitment for over 60 years, and a nonprofit organization that supports over 1,300 schools and 80,000 families annually.
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Professional Development

Utilize training courses, networking opportunities, and content guides to help your institution better reach and nurture private school students and their parents.

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Insider Access

Connect with EMA's product and research team to share feedback and help shape PROSPECT's evolution. Be among the first to know of new EMA offerings for higher education.

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First-Class Support

Enjoy collaborating with a dedicated account representative for a personalized support experience.

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Subscription Pricing

With unique pricing for All-Access, Local, Regional, National, and International access, you'll only pay the subscription level that best matches your enrollment goals. Single-gender pricing is also available. View our current pricing.

Recruit private school students today!

Please complete the form below to learn more and to gain PROSPECT preview access.