This lively discussion from across the globe will explore the growth of transient school culture and the professionalization of the admissions function. The admissions function in a school can be captured by three core areas of activity: telling the story of the school, managing a set of processes, and building relationships. This discussion will explore the future of admissions practices and the professional development that is required. Join us for this important open discussion, and break-out groups by one of EMA’s leading knowledge expert, Mary O’Connor.