Articles

Featured News

October 24, 2023

Character at the Forefront

Reimagine the role of admission assessment with the Character Skills Snapshot.

October 24, 2023

Character at the Forefront

Reimagine the role of admission assessment with the Character Skills Snapshot.

September 28, 2023

The Yield Magazine Fall 2023

In our most recent issue, we celebrate transformational change in our collective work brought about by the pandemic.

September 28, 2023

The Yield Magazine Fall 2023

In our most recent issue, we celebrate transformational change in our collective work brought about by the pandemic.

August 24, 2023

Family Connection Reinvented: Innovative Approaches for Year-Round Inspiration

Cultivating a vibrant school community — and a sense of belonging — are more important than ever.

August 24, 2023

Family Connection Reinvented: Innovative Approaches for Year-Round Inspiration

Cultivating a vibrant school community — and a sense of belonging — are more important than ever.

EMA Welcomes New Board Chair

The Enrollment Management Association (EMA) announced Claire Goldsmith, Principal, Lamplight LLC, as its new board of trustees chair. Goldsmith succeeds Dallas Joseph, Vice President of Finance and Operations at Baylor School, TN, who served as chair since 2020.

EMA Welcomes New Board Chair

The Enrollment Management Association (EMA) announced Claire Goldsmith, Principal, Lamplight LLC, as its new board of trustees chair. Goldsmith succeeds Dallas Joseph, Vice President of Finance and Operations at Baylor School, TN, who served as chair since 2020.

Previous Articles

Admission Office

Boards & Trustees

Culture & Belonging

Enrollment Toolkit

Family Engagement & Retention

Institutional Strategy

Marketing & Recruitment

Student Prospect Lists

Tuition and Financial Strategy

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

NAIS and EMA Webinar Recording: Supreme Court Decision

Standing in Solidarity with Our School Community

February 22, 2023

Culture & Belonging

Should we be saying diversity, equity, and inclusion? Should we add belonging? What about justice?

February 16, 2023

Effects of COVID-19 on Educational Outcomes

Did you know students in independent schools suffered less academic learning loss as measured by SSAT scores than their public school peers?

January 27, 2023

Heather Hoerle Receives NBOA Sarah Daignault Outstanding Support of Independent Schools Award

Heather Hoerle, Executive Director and CEO of EMA, is the recipient of the 2023 Sarah Daignault Outstanding Support of Independent Schools Award from the National Business Officers Association (NBOA).

January 27, 2023

Bias Happens: Reduce Its Impact In Your Admissions

We all have bias. It’s critical to understand how and when it occurs to ensure every student gets a fair and equitable chance and that we admit our best-fit students.

January 20, 2023

How to Move the Dial on Culture

It's relatively straightforward to move the dial on a new academic program. But how do you move the dial on school culture?

January 20, 2023

How to Stand Out

How should you go about turning a vanilla marketing message into something that not only stands out but that is also true and authentic to your school?

November 29, 2022

One Piece of the Puzzle: How Riverdale Country School Uses Standardized Testing

To test or not to test? It's a question school leaders have grappled with throughout the pandemic. And it's top of mind again as schools, students, and families adapt to a post-pandemic environment.

November 15, 2022

Member Minute: How to Update & Add Users to Your Member Access Portal

November 7, 2022

Welcome to Admissions…Now What?

How are you spending your first summer at your school or your first summer in admission?

October 27, 2022

Member Minute: New Features for Standard Application Online

October 25, 2022

Recruitment Amid Enrollment Uncertainty

October 24, 2022

The Strategic Enrollment Management Spectrum

EMA Gender and Ethnicity Data Updates

EMA is committed to creating an inclusive community for our members, families, and students.

A Head Start: 5 Tips to Prepare for Enrollment Success as a New Head of School

As new heads of school prepare to step into their roles, they face many unknowns, and EMA is here to help demystify the leadership role with regard to enrollment success.

A Generational Approach to Marketing Your School

Fifty Years in the Future: A Leadership Retreat Activity

The Fifty Years in the Future activity is a great way to kick off your leadership team retreat while also letting you participate in the fun.

Five Takeaways from a Conversation About Shadow Days

Customized, in-person opportunities to experience the day-to-day life of the school can be an important part of the family journey to enroll.

International College Student Recruitment With PROSPECT

Discover the benefits of recruiting international private school students to your college or university using PROSPECT.

A Message from Heather Hoerle About the Texas School Shooting

Member Minute: Adding an Image to Your Signature

A Spectrum of Opportunities

You Can’t Change What You Don’t Measure: Social and Emotional Health in Children

Hiring a dedicated Director of Institutional Research is not for every school. But, every school can start taking advantage of the data they already have to better serve their students!

AC22 How to Register Two Online Attendees

AC22: How to Register Two In-Person Attendees

Hurdles to College Admissions—The Student Perspective

Watch a panel of high school students assembled by The Chronicle of Higher Education discuss what can colleges do to appeal to them and make applying easier.

Family Engagement & Retention

The Enrollment Management Spectrum defines retention of current students very simply: students who enroll at the school tend to stay at the school.

Member Minute: QR Codes

Member Minute: Open Seat List

How to Recruit Students of Faith With PROSPECT

Recruit private school students of faith, including those who identify with Catholicism, Buddhism, Hinduism, Islam, and Judaism, to your college or university.

February 28, 2022

Marketing & Recruitment of New Families

Recruitment and selection of new students are the bread and butter of the enrollment office. This is the work that's critical to the success of your institution

February 18, 2022

The Art and Science of Conversion

Watch education marketing guru Seth Odell discuss ten tactical—and practical—tips to help higher education institutions improve campaign performance.

February 14, 2022

Member Minute: SAO Data Analysis

February 14, 2022

Student Prospect List Enhancement Ensures Continued Compliance

Learn more about added unsubscribe link functionality.

February 11, 2022

The Strategic Enrollment Management Spectrum

Explore the seven levers of the enrollment spectrum and consider how they work together to contribute to your enrollment success.

February 3, 2022

Archdiocese of Boston Member Minute: Attrition

January 31, 2022

The State of Employee Retention and Engagement

We need to revolutionize the way we work and how we think about the workplace; otherwise, we risk losing valuable employees to The Great Resignation.

January 5, 2022

Member Minute: How to Avoid Burnout

December 16, 2021

Learning Pass Member Minute

December 6, 2021

The Value of Professional Development

By tapping into professional development opportunities, you can help your organization reduce the skills gap that has been widening over the last few years.

November 10, 2021

Recruiting Private School Students: Why Every College Needs a Strategy

Higher education enrollment is undergoing a seismic shift, but the right private school student recruitment strategy can solidify admissions for years to come.

October 27, 2021

Recruiting Private School Students With PROSPECT

Learn how PROSPECT helps colleges and universities increase enrollment by connecting with high-achieving domestic and international private school students.

October 21, 2021

Member Minute: Surveys in the Member Community!

October 18, 2021

How to Update Your Photo in the Member Community

September 15, 2021

Member Minute: AC21 Online Tips

September 14, 2021

Member Minute: In-Person Tips for AC21

August 31, 2021

Member Minute: Two Presentation Templates

Member Minute: Download Your Character Skills Snapshot Results

Badge Test

EMA and ECIS Collaboration Announcement

Member Minute: Summer Recruitment

Member Minute: Announcing AC21

Member Minute: Free Live Transcripts in Zoom

Member Minute: Member Success and Business Development

Recruit the Right Students With PROSPECT

Learn how to pinpoint the right students for your institution with PROSPECT's advanced segmenting features.

A Message From Heather Hoerle Regarding the Verdict of Derek Chauvin

Your Guide to Spring Admission Assessments

This season of renewal is the perfect time to reset your pace, refocus your energy, and return to strategic planning. And one of the best ways to do that is with some spring admission assessments.

Introducing PROSPECT for Higher Ed

Discover PROSPECT, the first college recruitment tool that provides the ability to communicate with private day and boarding school students and their parents.

A Message From Heather Hoerle in the Aftermath of the Atlanta Attacks

Member Minute: Data Dashboards

Once in Our Lifetime: Lessons From This Pandemic Year

COVID-19 has forced our community to reexamine practices and has illuminated the tremendous power in shared collaboration as we redesign our collective future.

February 12, 2021

Rainbow Linings: The Pandemic and Admissions

When COVID hit, although I may have been a sorry sight for my colleagues in Zoom meetings, we rolled up our sweatshirt sleeves and, overnight, found another way.

February 2, 2021

A Sense of Belonging

By cultivating a sense of belonging in our schools and workplaces, we can empower students and staff to be agents of change.

January 19, 2021

The Strength of Character

A good character leads to a successful life — at home, at school, at work.

January 19, 2021

Changes to Your Admission Process_ALC Roundtable

January 13, 2021

Member Minute: Record Yourself in Zoom

December 21, 2020

Member Minute: Benchmark Data

December 18, 2020

Guidance for Giving Wisely

December 17, 2020

Don’t Be Afraid of Rosie: Lessons from Lockdown

While 2020 began like any other year, it quickly changed course. It required us to pivot and adapt to a new digital world, but we learned new skills along the way.

December 17, 2020

Back-to-School Flash Enrollment Survey Highlights

December 17, 2020

How has COVID-19 Affected Applications to Independent Schools Report Highlights

December 1, 2020

The Gift of Giving

Giving connects us to others. It creates bonds and strengthens communities. It’s a tradition as old as time.

November 19, 2020

SSAT at Home Update (11/19/2020)

EMA announces cancellations, new dates, and additional options for taking the SSAT.

November 12, 2020

The Power of Gratitude

The more intentional we are in finding gratitude, the easier it will flow from us and the more benefits we will reap, including a more positive outlook, a stronger ability to adapt, better relationshi

November 5, 2020

SSAT at Home Update (11/05/2020)

SSAT at Home Update from Heather Hoerle

October 22, 2020

Now Trending: Three Enrollment Takeaways from the Latest NAIS Trendbook

What do patterns from the past and present say about your school’s enrollment picture in the future? Findings from the 2020–2021 NAIS Trendbook shed light on what lies ahead.

October 5, 2020

Member Minute: Participants Choose Breakout Groups

September 22, 2020

Meet the 2020 EMA Annual Conference Award Winners!

We are thrilled to recognize three members of our community with awards for excellence in enrollment management.

September 14, 2020

The Character Skills Snapshot: Making the Snapshot Work for You [Online Course]

To learn how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself, sign up for The Character Skills Snapshot course.

September 8, 2020

Member Minute: Zoom Bombing

August 17, 2020

Member Minute: Slides as Virtual Background

August 14, 2020

The Big Pivot: Preparing Your Community for an Unusual Back-to-School Transition

This has certainly been the strangest of times. The combination of changes wrought by COVID-19 and socio-political protests have disrupted life for students, families, and school communities across th

August 10, 2020

Member Minute: Participants Pick a Breakout Group in Zoom

Member Minute: Online Courses

Standards Matter — Talking Points for Members

A Message from EMA

A message from EMA regarding recent events.

Understand Your Families Better with Parent Personas

COVID-19 has forced us all, schools and families alike, to examine our priorities and to reexamine the ways in which we work to achieve our most important goals.

Head of School Panel

ALC Atlanta Regional Seminar 2020

Storytelling with a DEI Lens: Rodney Glasgow

ALC Philadelphia Regional Seminar 2020

The Scope of Diversity: Mariama Richards

ALC LA Regional Seminar 2020 Mariama Richards

Diversity Leadership During and Post COVID-19: Derrick Gay

ALC Chicago Regional Seminar 2020

Brand Identity in Uncertain Times: Hans Mundahl

ALC Connecticut Regional Seminar 2020

Behind the Veil - Students of Color Attending Independent School: Jackson Collins

ALC NYC Regional Seminar 2020

Where Will We Stand? Enrollment Leadership in a Time of Disruption and Innovation: Hans Mundahl

ALC Toronto Regional Seminar 2020

Creating Accountability & Equity: MTI

ALC Keynote DEI 2020

Admission Professionals as Diversity Practitioners: Rohan Arjun

ALC Washington DC Regional Seminar 2020

DEI Essentials: Alison Park

ALC Seattle Regional Seminar 2020

How to Build Your Checklist

Help enrollment leaders turn your presentation into action back at their school by creating a checklist.

How to Build Your Key Takeaways Worksheet

Capture key-takeaways from your presentation using our handy worksheet as a guide!

Ready to make EMA a part of your toolkit?