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Join 1300 of your peer organizations that already benefit from the power of EMA membership.

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You deserve a seat at the leadership table.

Are you ready to yield your best?

Get the Tools, Insights, and Support You Need to Succeed

Enrollment management is evolving, and so is your role as an independent school enrollment leader. Becoming an EMA member gives you a distinct professional advantage, increasing your success through the best science, research, and training, and opening your network to the largest admission- and enrollment-facing membership base among all independent school organizations.

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“Whenever I am faced with tough scenarios, difficult decisions, or frankly, a lack of direction, it is helpful to know that the association is an available resource.”

Jerrod Price
Director of Admission and Financial Aid
Interlochen Center for the Arts (MI)

Member Benefits

It’s a free, online service for EMA member schools that allows students to submit their information, essays, transcripts, and recommendations once to any school that accepts it. The benefits:

Enrollment Tools

Enhance your marketing efforts with powerful enrollment tools, such as Student Prospect Lists, targeted lists of thousands of prospective families already interested in independent schools. Zero in on the best-fit students for your school, optimize your enrollment funnel, get more leads and applicants, and position your admissions team for success. Adopt the Standard Application Online (free for EMA members) to expand your reach and simplify your application process. 

Testing Tools

Pair assessment tools like the traditional cognitive assessment of the SSAT with the groundbreaking new online Character Skills Snapshot to drive smart enrollment decisions. Get a holistic view of each applicant by measuring essential character skills for admission: initiative, intellectual engagement, open-mindedness, resilience, self-control, social awareness, and teamwork. 

Industry Research

Which schools are your biggest competitors? Where are the kids sending you scores also applying? EMA’s industry-leading data dashboards offer multiple data points and real-time information, and the Shared Candidate Report provides essential competition intelligence. Specialized research and trend analyses will help you operationalize information and set smart enrollment strategies. 

Professional Development Events

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world. You’ll come away with real, actionable solutions, a renewed sense of purpose, and new industry connections.

Professional Development Training 

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face, but also ensure you’re constantly building your own portfolio of skills. Take advantage of both online and in-person training opportunities, and join highly esteemed leadership programs to earn and keep your seat at the leadership table. 

Community Building 

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources. As the largest member organization for admission- and enrollment-facing independent school leaders, you’ll be in the best company for learning, connecting, and growing your expertise.

2019–2020 Membership Dues

US and Canada Schools
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Students Enrolled
International Schools
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Educational Consultants
Access Organizations

Finally, character skills can be measured consistently.

Get to know our members

EMA members are smart, savvy professionals who embrace the holistic integration of admission, retention initiatives, marketing and messaging, financial aid principles, mission, and more. They are respected in their schools and in their fields for their innovation, insights, and unwavering forward momentum.

Members come from:

  • Independent private schools
  • Charter and magnet schools
  • International schools
  • Educational consultants
  • Access organizations
  • Independent test centers
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Frequently Asked Questions

What is The Character Skills Snapshot?

The Character Skills Snapshot is a noncognitive assessment tool that measures character skills (initiative, intellectual engagement, open-mindedness, resilience, self-control, social awareness, and teamwork).

Why are character skills important?

There is a plethora of literature that suggests character skills are important for success in school, work, and life. It is one goal of independent schools to foster these skills in their students. Learn more about character and assessment on this NAIS page authored by David Holmes.

How was it developed?

The Enrollment Management Association collaborated with admission directors, heads of schools, and teachers from more than 56 independent schools to develop The Character Skills Snapshot. Assessment development experts from the Educational Testing Service wrote some of the questions, and others were written by teachers and admission professionals from independent schools. It has been through rigorous pilot testing with approximately 12,000 students enrolled in or applying to independent schools across the country. Listen to a podcast with Dr. David Holmes, cofounder and codirector of the Institute on Character and Admission, and Meghan Brenneman, Ed.D., Director of Character Assessment Programs for The Enrollment Management Association, at the bottom of this page.

How is The Snapshot administered?

The Character Skills Snapshot is administered online in a student's home or other location with internet service. It is not available on mobile devices and is not given at schools.

What is the cost of The Character Skills Snapshot?

There is no cost for The Character Skills Snapshot if a student registers to take the SSAT; registration will be available through the student's SSAT account. If a student does not register to take the SSAT, the cost is $35.00.

Check back later as we add more FAQ's!