Lauren Lewis, Senior Associate Director of Enrollment and Director of Inclusion and Diversity at Foxcroft School
Lauren Lewis
Senior Associate Director of Enrollment and Director of Inclusion and Diversity
Foxcroft School
Matt Lai, Upper School Director at The Bush School
Matt Lai
Upper School Director
The Bush School
Marilyn Flores, Senior Associate Director of Admission Operations at
Worcester Academy
Marilyn Flores
Senior Associate Director of Admission Operations
Worcester Academy
Meg Shannon, Assistant Director of Admission at Boston University Academy
Meg Shannon
Assistant Director of Admission
Boston University Academy
Ray Cross, Director of Enrollment Management, St. Andrew's School
Ray Cross
Director of Enrollment Management
St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

Become a MemberUpcoming Events

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Register now!

Learning Pass is now available for individual subscription!

Learning Pass is now available for individual subscription!

Invest in your future.

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Register now!

Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

Learn More

We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

Are you ready to yield your best?

Join Now

Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Learn More

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Learn More

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

We proudly serve more than 1,300 members across the world.

Upcoming Events

Engaging Coaches and Program Leaders in Admission

Aug
 
23
 
|
3:00 pm - 4:00 pm ET

Engaging Coaches and Program Leaders in Admission

3:00 pm - 4:00 pm ET
August
 
23
MEMBER EXCLUSIVE EVENT: Join us for a lively and open talk to share ideas around how to engage coaches and other program leaders at your school in the admission process. Hans Mundahl, Senior Director of Professional Development, EMA, will moderate the discussion.

Annual Conference 2022

Sep
 
15
17
Sep
 
17
|

Annual Conference 2022

September
 
15
17
REGISTRATION LIVE! Join us in Orlando, FL for precons September 13-14. General conference begins September 15 - 17. Interested in becoming a sponsor? Email sponsor@enrollment.org to find out more!

Out of the Recycling Bin and into the Metaverse: 4 Ways to Rethink Paper Marketing Using Mobile AR

Oct
 
18
 
|
2:00 pm - 3:00 pm ET

Out of the Recycling Bin and into the Metaverse: 4 Ways to Rethink Paper Marketing Using Mobile AR

2:00 pm - 3:00 pm ET
October
 
18
MEMBER EXCLUSIVE EVENT:Mobile Augmented Reality (AR) allows users to use their smartphone camera to view a 3D digital holographic experience, layered on top of the real world. Think Pokemon Go. We look at 4 examples of mobile AR in education marketing, with attention to portable lessons from each. We conclude by exploring DIY approaches to create these in Unity as well as no-code alternatives. Speakers: Cameron Ruscitti, Sunrise International Keating Sherry, Sunrise International

Ambassador Program Roundtable

Oct
 
25
 
|
12:00 pm - 1:00 pm ET

Ambassador Program Roundtable

12:00 pm - 1:00 pm ET
October
 
25
MEMBER EXCLUSIVE EVENT: Join members of the ALC (Admission Leadership Council) as they discuss the importance of Ambassador Programs in our schools. The hour will be open dialogue and a collective sharing of ideas.

What Our Members Say

Ginny Bachman
Ginny Bachman
Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson
Julie Anderson
Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career.  My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources