Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

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The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Engaging Coaches and Program Leaders in Admission

Aug

23

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3:00 pm - 4:00 pm ET

MEMBER EXCLUSIVE EVENT: Join us for a lively and open talk to share ideas around how to engage coaches and other program leaders at your school in the admission process. Hans Mundahl, Senior Director of Professional Development, EMA, will moderate the discussion.

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Annual Conference 2022

Sep

15

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17

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Sep

17

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REGISTRATION LIVE! Join us in Orlando, FL for precons September 13-14. General conference begins September 15 - 17. Interested in becoming a sponsor? Email sponsor@enrollment.org to find out more!

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Out of the Recycling Bin and into the Metaverse: 4 Ways to Rethink Paper Marketing Using Mobile AR

Oct

18

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2:00 pm - 3:00 pm ET

MEMBER EXCLUSIVE EVENT:Mobile Augmented Reality (AR) allows users to use their smartphone camera to view a 3D digital holographic experience, layered on top of the real world. Think Pokemon Go. We look at 4 examples of mobile AR in education marketing, with attention to portable lessons from each. We conclude by exploring DIY approaches to create these in Unity as well as no-code alternatives. Speakers: Cameron Ruscitti, Sunrise International Keating Sherry, Sunrise International

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Ambassador Program Roundtable

Oct

25

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12:00 pm - 1:00 pm ET

MEMBER EXCLUSIVE EVENT: Join members of the ALC (Admission Leadership Council) as they discuss the importance of Ambassador Programs in our schools. The hour will be open dialogue and a collective sharing of ideas.

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What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Learning Pass is now available for individual subscription!

Learning Pass is now available for individual subscription!

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Powerful forces shape independent school enrollment.

We help great schools enroll great students.