Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

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The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Financial Aid Symposium

Dec

7

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11:00 am - 4:00 pm ET

Learn how you can use financial aid to boost enrollment, increase diversity, and meet the financial aid needs of your families all without sacrificing the bottom line. Members of ALC will be showcasing case studies. Don't miss the opportune keynote on tuition resets. Thanks to our sponsor Community Brands.

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Global Admission Discussion Group

Dec

8

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4:00am ET - 5:00am ET

Join us for our annual ‘end of the year’ global discussion group! This discussion group will conquer various topics from our international member schools- so bring your topics to the table! The discussion group will be facilitated by EMA’s leading knowledge experts, John Williamson and Mary O’Connor

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Meet up for LGBTQ+ Enrollment Professionals

Dec

9

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2:00 pm - 2:30 pm ET

Connect and gather your thoughts about how EMA can best support LGBTQ+ professionals in independent schools.

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Women in Admission Affinity Group (WAAG)

Dec

14

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3:30pm - 4:30pm ET

What is your path to leadership? Conversation starters provided by a fantastic panel of women in leadership. Join us for the first time or as a past attendee. All are welcome. Discussions led by Frankie Brown, Director of Admission and Financial Aid, Sidwell Friends School (DC)

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What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

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AC20 On-Demand: Enjoy access to on-demand content from our annual conference for you and your team for a whole year.

Access our toolkit of COVID-19 Resources for Schools.

News and Alerts for The SSAT

Learning Pass is here!

Powerful forces shape independent school enrollment.

We help great schools enroll great students.