Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

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The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

International Student Recruiting Q & A with John Williamson

Jul

7

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3:00 pm - 4:00 pm ET

Do you recruit international students? Are you making plans for your travel and outreach in the upcoming admission cycle? Join us for this informative and practical Q&A with industry expert John Williamson EMA's Director of Global Business Development.

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Global Admission Discussion Group

Jul

13

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4 p.m. China Standard Time (GMT +8)

Join us each month to network with enrollment professionals from across the globe. The monthly discussion explores the myriad topics and challenges international schools face and ways to address them. Join us for this important, open discussion led by John Williamson and Mary O’Connor, two of EMA’s leading knowledge experts.

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Welcome Aboard!

Jul

18

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3:00 - 4:00 pm ET

MEMBER EXCLUSIVE!!!Are you brand new to admission? Are you an experienced enrollment leader starting at a new school? Are you just excited to get started? Join us for a welcome aboard meetup to connect with other enrollment leaders, share ideas, and make connections that will serve you well all year. Open to EMA MEMBERS ONLY.

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Global Admission Discussion Group

Aug

10

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|

4 p.m. China Standard Time (GMT +8)

Join us each month to network with enrollment professionals from across the globe. The monthly discussion explores the myriad topics and challenges international schools face and ways to address them. Join us for this important, open discussion led by John Williamson and Mary O’Connor, two of EMA’s leading knowledge experts.

Register Learn More Register

What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Learning Pass is now available for individual subscription!

Learning Pass is now available for individual subscription!

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Powerful forces shape independent school enrollment.

We help great schools enroll great students.