Lauren Lewis, Senior Associate Director of Enrollment and Director of Inclusion and Diversity at Foxcroft School
Lauren Lewis
Senior Associate Director of Enrollment and Director of Inclusion and Diversity
Foxcroft School
Matt Lai, Upper School Director at The Bush School
Matt Lai
Upper School Director
The Bush School
Marilyn Flores, Senior Associate Director of Admission Operations at
Worcester Academy
Marilyn Flores
Senior Associate Director of Admission Operations
Worcester Academy
Meg Shannon, Assistant Director of Admission at Boston University Academy
Meg Shannon
Assistant Director of Admission
Boston University Academy
Ray Cross, Director of Enrollment Management, St. Andrew's School
Ray Cross
Director of Enrollment Management
St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

Become a MemberUpcoming Events

AC20 On-Demand: Enjoy access to on-demand content from our annual conference for you and your team for a whole year.

Access our toolkit of COVID-19 Resources for Schools.

News and Alerts for The SSAT

Learning Pass is here!

Grow your career.

Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

Learn More

We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

Are you ready to yield your best?

Join Now

Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Learn More

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Learn More

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

We proudly serve more than 1,300 members across the world.

Upcoming Events

Spanish Admissions Discussion Group

Oct
 
19
 
|
3:00 pm ET

Spanish Admissions Discussion Group

3:00 pm ET
October
 
19
Join EMA for our first Spanish-language enrollment group discussion. This new monthly meeting will explore topics that are germane to Latin issues with regards to admissions and enrollment.

Anti-Bias Symposium: Continuing the Conversation

Oct
 
26
 
|
11:00am - 3:15pm ET

Anti-Bias Symposium: Continuing the Conversation

11:00am - 3:15pm ET
October
 
26
Join us as we continue the conversation about equity in Independent Schools We welcome first time attendees and those who joined us in January for the initial Anti-Bias Symposium. This event promises to continue the conversation, take a deeper dive and offer diverse topics and speakers with a focus on the whole school enrollment approach to our important DEI work.

Enroll More Families Using an Outbound Marketing Campaign

Oct
 
28
 
|
3:00pm - 4:00pm ET

Enroll More Families Using an Outbound Marketing Campaign

3:00pm - 4:00pm ET
October
 
28
If you need more families in your enrollment funnel then an outbound marketing campaign might be a good fit. This webinar will cover why outbound marketing works for today's independent school parents, what you need to get started with direct email and mail marketing, best practices for tracking your campaign, and a few common mistakes to avoid. Attendees will receive a free worksheet to help them plan their next outbound marketing campaign.

Riyadh Symposium

Nov
 
3
 
|
3:00pm - 5:00pm AST (GMT+3)

Riyadh Symposium

3:00pm - 5:00pm AST (GMT+3)
November
 
3
Join us in Riyadh for an engaging afternoon of insights, data, and networking. The professional development team from The Enrollment Management Association will share the latest best practices and industry research in an engaging in-person environment which will permit ample opportunity to forge personal relationships with local schools.

What Our Members Say

Ginny Bachman
Ginny Bachman
Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson
Julie Anderson
Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career.  My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources