Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

Join Now

Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

Join Now

The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Los Angeles In-Person Event

Jun

8

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10:00 am - 12 :00 pm PT

Reconnect in-person with enrollment colleagues in Los Angeles to share what we have learned during the past two years and how we can plan for the year ahead. Hear a welcome from EMA, followed by 3 rotations of group discussions on enrollment topics of your choosing. Come prepared to share ideas from your own school and to learn from your peers in Los Angeles and Pasadena.

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East Bay In-Person Event

Jun

9

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10:00 am - 1:45 pm PST

Join us on the East Bay for a day of professional development and networking. School leaders understand that healthy enrollment is critical to a healthy school. We will spend time discussing the seven levers of enrollment management success.

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Meet-Up for Heads of School

Jun

15

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2:00 pm - 3:00 pm ET

Heads of school know enrollment health is critical to school health but it can be hard to know how to think strategically when there are so many competing priorities to manage on the day-to-day. EMA is here to help. This free monthly meet-up is open to any head of school who seeks fellowship, support, and insight. Register once and attend as many sessions as you would like.

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Character Symposium

Jun

21

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11:00 am - 4:00 pm ET

Join us for a star-studded keynote with LA Clippers and independent school graduate, Terance Mann and his mother, WNBA coach, Daynia LaForce, as they talk about the importance of character and how independent school shaped who Terance is today.

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What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

Apply to USC's Certificate Program for Enrollment Leaders

Apply to USC's Certificate Program for Enrollment Leaders

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Learning Pass is now available for individual subscription!

Learning Pass is now available for individual subscription!

Apply to USC's Certificate Program for Enrollment Leaders

Apply to USC's Certificate Program for Enrollment Leaders

Powerful forces shape independent school enrollment.

We help great schools enroll great students.