Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

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The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Women in Admission Affinity Group (WAAG)

Jan

25

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3:30pm - 4:30pm ET

We will tackle what it means to seek longevity in the admissions field today and where we find our inspiration. Join us for the first time or as a past attendee. All are welcome. Discussion led by Michelle Ulland, Director of Admission and Enrollment, Minnehaha Academy (MN)

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International Recruitment Fairs

Feb

2

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2:00 pm ET - 3:00 pm ET

Announcing EMA's international recruitment fairs in March & April Mexico, Brazil, China and Vietnam. Learn more about the fair, families attending the fairs, and important information at the forum. Registration links for the fairs will be sent out in February.

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Admission Professionals of Color (APoC) Affinity Space

Feb

9

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5:30pm - 6:30pm ET

Hosted by EMA’s Admission Professionals of Color Committee (APoC), this space has been created for Admission Professionals of Color. Join us if you can speak from the I perspective.

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A Video, A Book & an Event: Three Yield Must-Haves for 2022

Feb

15

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2:00 pm - 3:00 pm ET

You've read all your files and you're about to mail (or email) your admission decisions! Congratulations! How do you make sure you yield the most families possible? This free webinar will outline three strategies every school can use whether you've been planning for months or you're just getting started now.

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What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

It's Time to Renew Your EMA Membership!

AC20 On-Demand: Enjoy access to on-demand content from our annual conference for you and your team for a whole year.

Access our toolkit of COVID-19 Resources for Schools.

News and Alerts for The SSAT

Learning Pass is here!

Powerful forces shape independent school enrollment.

We help great schools enroll great students.