Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Director of Admissions and Enrollment Management

Avenues Silicon Valley

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

Become a Member

Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

Learn More

We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

Join Now

Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

Join Now

The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how The Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

EMA COVID-19 Report Webinar: "The Next Normal" Experts Weigh In On Schools of the Future

June

3

–

|

2:00 – 3:00pm ET

Join us on June 3 at 2:00 pm ET to hear the experts discuss disruptive strategies that will inform the schools of the future while solving the problems of today.

Register Register Learn More Learn More

Reframing and Leading Diversity Through and After COVID-19

June

8

–

16

|

A Diversity, Equity & Inclusion Online Course led by Dr. Derrick Gay for Independent School Enrollment Leaders.

Register Register Learn More Learn More

Admission Leadership Council Seminar Series

June

9

–

|

April 23–June 9

The Admission Leadership Council (ALC) offers a set of regional seminars each year to bring the trends to you. Each seminar features a keynote speaker and an update on member services.

Register Register Learn More Learn More

People of Color Affinity Meetup

June

10

–

|

4:00pm ET

Join EMA’s Admission Professionals of Color Committee for an hour to connect, engage, check-in and provide support through this time.

Register Register Learn More Learn More

What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

It's Time to Renew Your EMA Membership!

Access our toolkit of COVID-19 Resources for Schools.

COVID-19 News and Alerts for The SSAT.

Powerful forces shape independent school enrollment.

We help great schools enroll great students.