Lauren Lewis

Senior Associate Director of Enrollment and Director of Inclusion and Diversity

Foxcroft School

Matt Lai

Upper School Director

The Bush School

Marilyn Flores

Senior Associate Director of Admission Operations

Worcester Academy

Meg Shannon

Assistant Director of Admission

Boston University Academy

Ray Cross

Director of Enrollment Management

St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

‍Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

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The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how the Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Spanish Admissions Discussion Group

Oct

19

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3:00 pm ET

Join EMA for our first Spanish-language enrollment group discussion. This new monthly meeting will explore topics that are germane to Latin issues with regards to admissions and enrollment.

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Anti-Bias Symposium: Continuing the Conversation

Oct

26

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11:00am - 3:15pm ET

Join us as we continue the conversation about equity in Independent Schools We welcome first time attendees and those who joined us in January for the initial Anti-Bias Symposium. This event promises to continue the conversation, take a deeper dive and offer diverse topics and speakers with a focus on the whole school enrollment approach to our important DEI work.

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Enroll More Families Using an Outbound Marketing Campaign

Oct

28

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3:00pm - 4:00pm ET

If you need more families in your enrollment funnel then an outbound marketing campaign might be a good fit. This webinar will cover why outbound marketing works for today's independent school parents, what you need to get started with direct email and mail marketing, best practices for tracking your campaign, and a few common mistakes to avoid. Attendees will receive a free worksheet to help them plan their next outbound marketing campaign.

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Riyadh Symposium

Nov

3

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3:00pm - 5:00pm AST (GMT+3)

Join us in Riyadh for an engaging afternoon of insights, data, and networking. The professional development team from The Enrollment Management Association will share the latest best practices and industry research in an engaging in-person environment which will permit ample opportunity to forge personal relationships with local schools.

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What Our Members Say

Ginny Bachman

Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson

Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources

You help students fulfill their potential.

We help you fulfill yours.

It's Time to Renew Your EMA Membership!

AC20 On-Demand: Enjoy access to on-demand content from our annual conference for you and your team for a whole year.

Access our toolkit of COVID-19 Resources for Schools.

News and Alerts for The SSAT

Learning Pass is here!

Powerful forces shape independent school enrollment.

We help great schools enroll great students.