Professional Development Opportunities

We offer an extensive calendar of events, webinars and training courses to help you succeed as an independent school enrollment leader.

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Register now!

Annual Conference 2022, September 15–17, Orlando & Online

Annual Conference 2022, September 15–17, Orlando & Online

Register now!

Annual Conference 2022, September 15–17, Orlando & Online

Upcoming Events

Annual Conference 2022

Sep
 
15
17
Sep
 
17
|

Annual Conference 2022

September
 
15
17
REGISTRATION LIVE! Join us in Orlando, FL for precons September 13-14. General conference begins September 15 - 17. Interested in becoming a sponsor? Email sponsor@enrollment.org to find out more!

Los Angeles In-Person Event

Jun
 
8
 
|
10:00 am - 12 :00 pm PT

Los Angeles In-Person Event

10:00 am - 12 :00 pm PT
June
 
8
Reconnect in-person with enrollment colleagues in Los Angeles to share what we have learned during the past two years and how we can plan for the year ahead. Hear a welcome from EMA, followed by 3 rotations of group discussions on enrollment topics of your choosing. Come prepared to share ideas from your own school and to learn from your peers in Los Angeles and Pasadena.

East Bay In-Person Event

Jun
 
9
 
|
10:00 am - 1:45 pm PST

East Bay In-Person Event

10:00 am - 1:45 pm PST
June
 
9
Join us on the East Bay for a day of professional development and networking. School leaders understand that healthy enrollment is critical to a healthy school. We will spend time discussing the seven levers of enrollment management success.

Meet-Up for Heads of School

Jun
 
15
 
|
2:00 pm - 3:00 pm ET

Meet-Up for Heads of School

2:00 pm - 3:00 pm ET
June
 
15
Heads of school know enrollment health is critical to school health but it can be hard to know how to think strategically when there are so many competing priorities to manage on the day-to-day. EMA is here to help. This free monthly meet-up is open to any head of school who seeks fellowship, support, and insight. Register once and attend as many sessions as you would like.

Character Symposium

Jun
 
21
 
|
11:00 am - 4:00 pm ET

Character Symposium

11:00 am - 4:00 pm ET
June
 
21
Join us for a star-studded keynote with LA Clippers and independent school graduate, Terance Mann and his mother, WNBA coach, Daynia LaForce, as they talk about the importance of character and how independent school shaped who Terance is today.

A Generational Approach to Marketing Your School

Jun
 
22
 
|
3:00 - 4:00 pm ET

A Generational Approach to Marketing Your School

3:00 - 4:00 pm ET
June
 
22
MEMBER EXCLUSIVE!!! Families are changing in our schools. Most parents of children entering Pre-K and Kindergarten are Millennials and they have different needs and expectations than the generation prior. Join us for a discussion on these generational differences in parenting. We'll dive into their mindset on everything from technology, communications, expectations, and motivations. We'll marry this with national trends to give you a better understanding of your audiences, tips on how to appeal to those audiences, what products and systems need to be in place to address those audiences and how to plan for the future of your school. EMA MEMBERS ONLY.

International Student Recruiting Q & A with John Williamson

Jul
 
7
 
|
3:00 pm - 4:00 pm ET

International Student Recruiting Q & A with John Williamson

3:00 pm - 4:00 pm ET
July
 
7
Do you recruit international students? Are you making plans for your travel and outreach in the upcoming admission cycle? Join us for this informative and practical Q&A with industry expert John Williamson EMA's Director of Global Business Development.

Agent Fair - HANOI

Nov
 
11
 
|
10:00 am - 3:00 pm (GMT+7)

Agent Fair - HANOI

10:00 am - 3:00 pm (GMT+7)
November
 
11
SAVE THE DATE

Recruitment Fair - HANOI

Nov
 
12
 
|
3:00 - 6:00 pm (GMT+7)

Recruitment Fair - HANOI

3:00 - 6:00 pm (GMT+7)
November
 
12
SAVE THE DATE

Recruitment Fair - Ho Chi Minh City

Nov
 
13
 
|
3:00 pm - 6:00 pm (GMT+7)

Recruitment Fair - Ho Chi Minh City

3:00 pm - 6:00 pm (GMT+7)
November
 
13
SAVE THE DATE

Agent Fair - Ho Chi Minh City

Nov
 
14
 
|
10:00 am - 3:00 pm (GMT+7)

Agent Fair - Ho Chi Minh City

10:00 am - 3:00 pm (GMT+7)
November
 
14
SAVE THE DATE

Recruitment Fair & Agent Fair - TOKYO

Nov
 
19
 
|
4:00 pm (GMT+9)

Recruitment Fair & Agent Fair - TOKYO

4:00 pm (GMT+9)
November
 
19
SAVE THE DATE

Online Courses

Beyond Zoom

This course is designed to help you learn ways to go 'Beyond Zoom' to ensure your school's first impression on families, is its best impression.

Introduction to Digital Marketing

A course for anyone tasked with digital marketing strategy and implementation.

Rethinking Enrollment Due to COVID-19

It's fair to say COVID-19 has upended everything we knew about enrollment management. This course will help you move forward!

Admissions Best Practices Certificate Course: East Asia

This online course will help admission leaders, heads of school, and deputy heads of school at international schools in East Asia learn best practices in admission.

Board Reports, Board Presentations & Managing Up

This course is for everyone seeking ways to create compelling board reports, board presentations, in addition to ways to effectively manage up.

Advanced Enrollment Management: Partnership with Communications

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the communications partnership.

Advanced Enrollment Management: Partnership with Finance

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the finance department.

Advanced Enrollment Management: Partnership with Advancement

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the office of advancement.

Advanced Enrollment Management: Partnership with Head of School

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the relationship with your Head of School.

Enrollment 101: Interviewing and Assessments

Conducting interviews can be a productive, but sometimes a challenging or frustrating experience. This mini-course will explore interviewing and assessments, and ways each school can think differently about its process.

Enrollment 101: Boarding and Day Schools

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on events and outreach at boarding and day schools.

Enrollment 101: Retention

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on retention.

Enrollment 101: Cultural Competency

This mini-course will explore how admission and enrollment professionals can influence cultural norms to create inclusive communities.

Enrollment 101: Marketing and Events

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on marketing and events.

Retention is a Team Effort

How do you bridge the gap between the admissions office and the classroom? This mini-course offers enrollment leaders the tools to articulate your mission to faculty and staff, and the practical tools to get them involved in as little as 30 minutes.

It's Go Time: Winter Enrollment Planning Guide

This mini-course features content from other courses that are part of the Learning Pass. This course will help enrollment leaders during this critical time as they read files, make financial aid decisions, and yield great families!

The Double-Edged Sword of Diversity: Reframing Diversity for the 21st Century

Live Sessions for this course were held on February 8, 2022, & February 10, 2022. Look out for more live sessions throughout the year.
Do you have the right DEI strategy in place? Does your school foster an environment where students (and staff) feel that they belong? Led by Dr. Derrick Gay, this course is designed to help you rethink diversity in today's environment and foster a culture of belonging.

Attracting and Retaining Your Students With Intention

Retention is key to enrollment success. We know nurturing students through the education journey is crucial. This course will help enrollment professionals identify best practices to connect with families and put their best 'marketing' foot forward.

Video Production Bootcamp: 7 Videos You Can Make Right Now

Impactful videos can help you connect with your audience and stand out from the competition—take it from today's YouTubers and TikTokers! We've designed this course to teach you how to make seven videos to support your school's admission and marketing efforts. Also included are gear lists, production guides, and royalty-free music.

Enrollment 101: The Application and Financial Aid

No issue has been more challenging to admission offices in the current economy than managing financial aid/tuition assistance. This session provides a new look at old ideas for the management and distribution of financial aid/tuition assistance.

Financial Aid Certificate Course

Know what’s right for your school. The goal of this course is to provide information to navigate today’s education landscape, understand the financial aid cycle, and take a family-centric approach to financial aid decision-making.

Anti-Bias & Retention Symposium Recordings

School leaders understand retention and anti-bias are both critical topics for the whole school. Did you miss our live symposiums? We've got you covered. Purchase immediate access to recordings from both events for your whole school!

Character Skills Snapshot: Making the Snapshot Work for You

On-going
Join us to learn more about The Character Skills Snapshot. You'll learn about how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself. Earn a certificate for completion of this course!

International Schools: Rethinking Admission Due to COVID-19

Rethinking Admission Due to COVID-19 an updated verison of our popular course redesigned specifically for international schools.

Recorded Sessions

Can't attend a live event? Check out our recorded webinars.

EMA’s Anti-Bias Symposium: Continuing the Conversation

Are you ready to increase access and equity in your school? By embracing our understanding of and appreciation for the biases all around us; considering our current admission practices; and learning about tangible, actionable strategies, we can create more equity in the admission process.

EMA events help you Yield Your Best.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the country.

Learn More

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face, but also ensure you’re constantly building your own portfolio of skills.

Learn More

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Learn More

Become an Event Sponsor Today!

We have a variety of opportunities for sponsors to participate with EMA. Options include, one of our virtual or in-person events, our podcasts, and other high-visibility opportunities.

Get StartedView Prospectus
Ready to make EMA part of your enrollment toolkit?