Learning Pass | Enrollment Management Association

Advance your skills.
Accelerate your career.
Achieve enrollment success.

Get all this at cost-effective, member-exclusive pricing.

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‍‍One Learner: $349/year
Unlimited Learners: $2,999/year

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Annual access to EMA’s Online courses

Real-world learning with topics that include Admission & Retention, Analyzing Data, Creating Board Reports & Presentations, Financial Aid, Marketing, and DEI.

30+ courses available.

Engaging topics led by industry experts

Courses and sessions led by industry experts who’ll break down some of the most complex concepts and challenges facing today’s schools to help you grow your skills while keeping the course simple and engaging.

Take charge of your career and success

Online courses offer the flexibility you need to learn at your own pace—anytime, anywhere. Choose to take all available courses or those that fit your needs and schedule.

Keep the learning, growing, and success going.

See what admissions professionals have to say about Learning Pass.

"The Learning Pass is filled with so many amazing hidden gems. Originally we had subscribed to Learning Pass because we were in a state of lockdown, and nobody could travel for professional development. The main reason why I love Learning Pass is because of the small tangible pieces that I can do when I have the time. Anybody in the admissions field can relate to that. Time is precious and few, and far between. So, being able to log in and pick a course, take 30-45 minutes of small sessions, and go back to rewatch it is unique. I had explored other programs, but nothing else had the variety that the Learning Pass has."

Victoria Kimball

Associate Director of Admissions, Keys School, CA

Keys School (CA)

Keys School (CA)

Keys School (CA)

Strategic Enrollment Spectrum

The work of enrollment leaders reaches far beyond admission. Learning Pass courses cover a spectrum of topics, from family engagement and retention to marketing, institutional strategy, tuition & finance, and much more.

Tuition & Financial Strategy

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Financial Aid Certificate Course

Financial Aid Certificate Course

Know what’s right for your school. The goal of this course is to provide information to navigate today’s education landscape, understand the financial aid cycle, and take a family-centric approach to financial aid decision-making.

Enrollment 101: The Application and Financial Aid

Enrollment 101: The Application and Financial Aid

No issue has been more challenging to admission offices in the current economy than managing financial aid/tuition assistance. This session provides a new look at old ideas for the management and distribution of financial aid/tuition assistance.

Advanced Enrollment Management: Partnership with Advancement

Advanced Enrollment Management: Partnership with Advancement

The goal of this mini-course is to explore the partnership with the office of advancement.

Marketing & Recruitment

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Fast-Track Your School Marketing Efforts

With tutorials covering school branding fundamentals, admissions and marketing teamwork, email best practices, website audits, and leveraging SEO and PPC, this course will take your independent school marketing to the next level.

Enroll More Students with Smart Outbound Marketing

Outbound marketing is a powerful tool that can help you grow enrollment. Communicating what sets you apart is essential for marketing your brand value. This course helps enrollment leaders with the basics and will also dive deeper into creating effective direct email campaigns to attract students and families to your school.

Video Production Bootcamp: 7 Videos You Can Make Right Now

Impactful videos can help you connect with your audience and stand out from the competition—take it from today's YouTubers and TikTokers! We've designed this course to teach you how to make seven videos to support your school's admission and marketing efforts. Also included are gear lists, production guides, and royalty-free music.

Enrollment 101: Marketing and Events

This mini-course will explore ways to enhance your marketing to communicate with intent and increase recruitment and retention for your school.

Selection & Onboarding

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Beyond Zoom: Admission Tactics

Beyond Zoom: Admission Tactics

This course is designed to help you learn the best ways to leverage Zoom and hold impactful virtual sessions and breakout discussions with families and peers.

Advanced Enrollment Management: Partnership with Finance

Advanced Enrollment Management: Partnership with Finance

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the finance department.

Enrollment 101: Boarding and Day Schools

Enrollment 101: Boarding and Day Schools

Traditional methods for increasing awareness and demand for your school are no longer enough. This mini-course will focus on evolving strategies for recruiting mission-appropriate families.

Family Engagement & Retention

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Beyond Zoom: Get Started with a Retention Committee Today

Beyond Zoom: Get Started with a Retention Committee Today

What's a Retention Committee? Who should it include? How often should it meet, and what should a typical agenda look like? If you're looking to organize and sustain your school's retention work, this mini-course contains all these answers and more.

Retention Fundamentals for School Leaders

Retention Fundamentals for School Leaders

New to retention? This mini-course will get you up to speed! It covers the basic facts of retention and offers up-to-date tips for assessing student satisfaction. Enrollment leaders know it's easier to retain a current student than attain a new one!

Attracting and Retaining Your Students With Intention

Attracting and Retaining Your Students With Intention

Retention is key to enrollment success. We know nurturing students through the education journey is crucial. This course will help enrollment professionals identify best practices to connect with families and put their best 'marketing' foot forward.

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