Student Prospect List (SPL)

Get connected to over 35,000 students actively seeking independent school education. Segment the right-fit students with advanced filters and customize messaging to academic and extracurricular interests.

Ideal for boarding schools and day schools in major metropolitan markets, SPL has five subscription options (local, regional, national, global, and all-access), including single-gender pricing.

Members: Get Started Non-Member Inquiry

Access The Ride to Independent Schools

The Ride Reports…

The results from surveying over 3,000 families about their experience applying to independent schools provide a golden blueprint for student recruitment and speak to the ability of SPL to elevate your school's admissions funnel.

54%

Enrolled in their first-choice school. Of the SPL candidates already focused on a specific school, nearly half will enroll elsewhere.

Will it be your school?

64%

Found open houses and on-campus events the most helpful. Invite SPL candidates to campus to create a sense of connection.

86%

Of applying parents are part of Generation X. They prefer email communication, reflected in the SPL's 66% average open rate.

Members: Get Started Non-Member Inquiry

Access 35,000+ students looking for independent schools.

Active Candidates

SPL candidates are currently in the process of researching and applying to independent schools. Best of all, they have consented to hear from new schools via SPL.

Subscription Segmentation

Maximize your recruitment budget by only paying for the candidates that fit your school type through Local, Regional, National, International, and All-Access subscription options. Single-gender school pricing is also available.

Personalized Messaging

With hundreds of filtering options, SPL makes it easy to segment and personalize messaging based on geographic location, academic interests, religious preferences, arts and athletics, and so much more!

Open Seat List

Ideal for schools with rolling admissions, the Open Seat List curates candidates who are still looking for fall enrollment after the traditional decision period in the spring. The Open Seat List is included with SPL subscriptions or available as a standalone purchase.

SPL & SAO

Shorten the Engagement Pathway

Streamline student recruitment by utilizing SPL with the Standard Application Online (SAO) for a succinct candidate funnel.

All SPL candidates have their family profile data available in the SAO. Many take the next step to consolidate their transcript, recommendation forms, and student essay. Last year, SPL candidates submitted 24,167 SAO applications.

Applying with the SAO represents significant time savings for families—seven hours per application after the initial setup.

Schools benefit from 90% of SAO applicants sharing their contact info with you when they start an application. Say goodbye to stealth applications and begin nurturing families in real time!

Schedule a Demo

A male high school student in a wheelchair smiling at the camera.

See what admission professionals say about Student Prospect List.

“The Prospect List gives you lots of bang for your buck, focused on a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

Elizabeth Connelly

Senior Associate Director of Admission

Dana Hall School (MA)

Continuously feed your enrollment funnel.

How does Student Prospect List work?

Candidates actively seeking independent school admission create an account with EMA—either through SSAT, Character Skills Snapshot, or Standard Application Online registration, or via direct Admission.org sign-up.

During account creation, parents consent to hear from SPL subscribers, providing details such as the type of school they are interested in, religious affiliation, and their student’s academic, art, athletic, and activity interests.

School admission teams sign into their EMA account to access SPL and curate lists of students who best meet the school type and admission criteria using advanced filters.

New candidates are added daily in real-time, and the date added filter makes it easy to track new students.

Want to learn more?

Schedule a Demo