Student Prospect List (SPL)

Learn everything you need to know about Student Prospect List (SPL).

Development
General
Resources
Use

Is there a way to see the counts of students that I will get as part of the SPL for my school?

The dynamic prospect counts are shown as part of the list subscription on the request access screen...

How do I subscribe to and purchase the SPL?

To subscribe and purchase the SPL:...

Can I upgrade my SPL subscription?

Yes, you can upgrade your SPL subscription to reach a larger group of prospective students...

My email marketing system (Mailchimp, Constant Contact, Hubspot) is not allowing me to import the SPL. What can I do?

Starting Dec 2020, many email marketing platforms (MailChimp, Constant Contact and all), updated their terms of use in reaction to the California Consumer Privacy Act (CCPA) and GDPR...

When is the 2022–2023 SPL available?

It will be available August 1, 2022...

Does EMA recommend some best practices to use the SPL?

Here are a few of the most important guidelines for effective communication, which can be found on our website:...

What are the limits on emailing prospective students?

Student Prospect Lists may be used to email students and families with the following stipulations: ​​​​...

What is the Student Prospect Lists (SPL)?

Student Prospect Lists (SPL) is an active list of prospective students who have shown interest in independent schools by creating an account on SSAT.org and have opted-in to share their information with schools...

What other SPL resources are available?

We have a number of SPL Resources available in our Learning Center, including feedback about using SPL directly from our members:...

What are the benefits of the SPL?

SPL helps your school to build a full enrollment funnel strategy and to better understand your market...

What types of subscriptions are available and the cost of each?

Subscriptions are based on the geographic locations of the students you wish to reach...

Can I filter my lists?

SPL is available for outreach by Local (students within 25 miles), Regional (within 150 miles), National (All domestic students), International, and All (including domestic and international)...

What is the best way to download a list?

Student Prospect Lists are available for download on the Member Access Portal (MAP) under the "Prospects" tab...

What is an email alias and why do we get that instead of the actual email address?

Due to GDPR (General Data Regulation Protection) requirements for student data privacy, EMA provides SPL subscribers with an alias for each parent email address...

What is the "Actively Looking" Filter?

This filter became available for the first time in the Spring of 2020 because the enrollment season was unusual in light of the COVID-19 pandemic...

Does SPL have an expiration?

The SPL is an annual subscription that is valid for one academic year...

Does using the alias email address in any way affect the way an email sent from a school would look?

The email alias processing does not alter the content or visuals in the email...

How often can I download the SPL from the Member Access Portal?

There is no limit to the number of times you can download the lists...

How does EMA build the SPL?

Student Prospect Lists is a top-of-the-funnel list of students and families who have demonstrated interest in private and independent schools by creating an account on SSAT.org and providing an explicit consent to be included in the lists...

How do we de-duplicate email addresses as the addresses are disguised?

For the short term: In the absence of a real email address, we suggest running a fuzzy logic that contains the student name, DOB, city, and state to compare the two lists to de-dupe...

What is included in the SPL?

The SPL include:...

Who can purchase a Student Prospect List?

Student Prospect List is available on an annual subscription basis to members of the Enrollment Management Association who require the SSAT, SAO, or ...