What are the limits on emailing prospective students?

Student Prospect List (SPL)
September 11, 2023
September 19, 2021

Student Prospect Lists may be used to email students and families with the following stipulations: ​​​​​​

  • When purchasing the SPL, you must agree to the full SPL Member Agreement, which can be found HERE.
  • SPL Data can be used for the exclusive purpose of sending offers, marketing and promotional materials, and other information to prospective families.
  • SPL Data cannot be used for any other purpose, including research, and Subscribers shall not under any circumstances share the SPL Data with any third parties.
  • The student/family opt-in to receive communications from Subscribers is applicable for the term of the Agreement, which shall include one academic year, from August 1 through July 31.
  • The subscription is valid for an academic year from August 1 through July 31. The subscription CANNOT be prorated.
  • Schools have access to unlimited downloads of SPL data.
  • ​​​​​​​Subscribers shall abide by all directions to remove students/families from the SPL Data, whether communicated to Subscribers by EMA or students/families themselves.
  • ​​​​​​​Schools are authorized to communicate with students/families identified in the SPL Data exclusively via email, no more than allowed email quota 120,000 per month during the Term, and are expressly prohibited from communicating with students/families via telephone, text messaging, SMS messaging, instant messaging, and social media accounts.
  • Schools are authorized to communicate with students/families via regular mail. There are NO restrictions on this.
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