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Admissions Ecosystem

Reimagining enrollment marketing for K–12 independent schools, each channel in EMA's Admissions Ecosystem works together to attract and engage candidates throughout the recruitment funnel.

Admission.org Search

Expanding the top of the recruitment funnel, Admission.org Search connects your school with families worldwide actively exploring independent day and boarding options. Built-in efficiencies from the Standard Application Online and prospect list nurturing keep families moving from research to application.

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International Recruitment

Expand your school's global enrollment reach with EMA's best-in-class student recruitment fairs and agent events. Build a network of skilled agents advocating on your behalf and establish trust with motivated families by meeting face-to-face. The result is long-lasting impact through the most powerful form of school marketing: authentic word of mouth.

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Student Prospect List

86% of applying parents are part of Generation X—the email generation. Utilize advanced segmentation to send nurture and retargeting emails to over 35,000 prospective families already engaged in EMA's system. Direct them to your school's Admission.org Search profile for a quick-start gateway into the application process.

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Open Seat List

Activated after the traditional April enrollment decision period, the Open Seat List connects schools with over 4,000 outstanding students who are new to the application process or are navigating the uncertainty of waitlists.  

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Standard Application Online (SAO)

Families in EMA's Admissions Ecosystem are motivated and application-ready. Whether navigating the Admission.org Search or receiving a Student Prospect List email, they're a click away from beginning an application to your school via the Standard Application Online (SAO), the most widely used K–12 common independent school application.

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Upcoming Events

Riyadh Agent Speed-Dating Event
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November
10
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Riyadh Agent Speed-Dating Event

Guangzhou Student Recruitment Fair & Agent Speed-Dating Event
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November
14
15
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Guangzhou Student Recruitment Fair & Agent Speed-Dating Event

Shanghai Student Recruitment Fair & Agent Speed-Dating Event
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November
16
17
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Shanghai Student Recruitment Fair & Agent Speed-Dating Event

Seoul Agent Speed-Dating Event
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November
19
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Seoul Agent Speed-Dating Event

Beijing Student Recruitment Fair & Agent Speed-Dating Event
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November
21
22
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Beijing Student Recruitment Fair & Agent Speed-Dating Event

Tokyo Student Recruitment Fair & Agent Speed-Dating Event
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November
24
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Tokyo Student Recruitment Fair & Agent Speed-Dating Event

Achieve Your Overseas Enrollment Goals with EMA

Participate in the Enrollment Management Association’s (EMA) global agent speed-dating events and student recruitment fairs to discover how we can make a difference in the enrollment of happy students across your campus. Our agent speed-dating events provide access to a powerful network of savvy agents who specialize in boarding school enrollment. During our student recruitment fairs, you can expect to meet with qualified families with the academic abilities and financial means to attend an overseas boarding school.

Join us each spring and fall to take advantage of competitively priced events, giving you more value at a lower cost than other similar recruitment fairs. Maximize your investment dollars and time with value-added professional development and networking opportunities. Leverage the unmatched global expertise we bring to your enrollment and recruitment strategies—at each step and throughout the year.

You and your team can be assured that EMA invests heavily in marketing to families who want their children to study abroad (especially to the U.K., Switzerland, Canada, South Korea, Singapore, Australia, Thailand, Vietnam, Japan, and the U.S.). Additionally, the agents we work with are pre-vetted specifically for schools in each city we visit, and appointments are secured prior to your arrival in each country.

Schools That Have Attended the Fall Fairs

"If you are looking for a reliable partner to support your overseas recruitment who knows the industry inside and out and genuinely takes time to understand your school, EMA is all that and more."

Remco Weeda
Remco Weeda
Director of Marketing and Admissions
Scarborough College (UK)

"With Mary and John’s professionalism, organization, and inside knowledge about markets and school communities, I built an incredible database of top quality agents, and met families and students from around the world."

Nina Waechter
Nina Waechter
Director of Enrollment
Ross School (NY)

"Mary, John, and the team at EMA are a delight to work with. I had the pleasure of joining their Global Fair in China, and it was a great success. This was my first overseas event with EMA and I’ll certainly be joining them again."

Rebekah Wilkins
Rebekah Wilkins
Director of Admissions and Marketing
Wycliffe College (U.K.)

Our Global Experts

Want to learn more about how your school can leverage these highly-targeted events? Schedule a meeting with our global experts at a time that works best for you using the Calendly links below to discuss strategies, how to work more productively with agents, and which events (and countries) can boost your overseas recruitment.

Dr. Mary O’Connor

Dr. Mary O’Connor

Associate Director of Global Membership & Business Development

Having extensive experience working in international education and higher education in institutions in North America, Asia, Europe, and the Caribbean, Mary joins The Enrollment Management Association as its Associate Director of Global Business. Prior to EMA, she was the Director of External Relations at Cayman International School.

John Williamson

John Williamson

Director of Global Membership & Business Development

John has spent his entire career working on behalf of schools and students in the international enrollment management arena. Most recently, John was the executive director of Linden Educational Services, where he spent a decade researching new markets for boarding schools across the globe and facilitating strategies, programming, and recruitment tours.

Interested in learning more about EMA's Global Programs? Let's chat!

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