Professional Development

Our programs not only help you discover new solutions to your tactical and strategic problems but also ensure you're growing as a leader. Ready to connect to the most dynamic and engaging community of enrollment leaders anywhere?

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Enhance Your Skill Set

Whether you're just starting out in admission, are a newly appointed or aspiring director, or are a veteran enrollment manager, we have a professional development program to support you.

Online Courses

Learning Pass

Streamline your professional development efforts, strengthen your skills, and transform your whole school into an enrollment machine with yearly unlimited access to EMA’s professional development online course portfolio.

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As schools across the world are dealing with the ongoing effects of COVID-19, we're continuing to support you with resources, insights, and tools to make your job easier.
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In-Person Event & Online Event

EMA Annual Conference

Are you ready to recharge, reunite, and recommit? Enrollment leaders around the world have reinvented their work, their schools, and themselves. Chances are you might be looking forward to an opportunity to fill up on inspiration, energy, and hope. AC21 is the place to start!
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AC 2021 Pre-Conference

Admission Training Institute (ATI)

Equipping those new to admission (0–3 years).
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AC 2021 Pre-Conference

Admission Directors Institute (ADI)

Equipping new admission directors (0–3 years) who have prior admission experience.
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AC 2021 Pre-Conference

Future Leaders

Serving assistant and associate directors of admission who have 3 years of experience working in an independent school.
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Online Courses

Training Courses

Stay sharp and invest in yourself with online courses that teach you the latest enrollment management trends from leading experts.
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MAP & Services Training

Your Member Access Portal (MAP) is a vital part of your Enrollment Management Association membership services. Use these resources to get the most out of the portal's features.
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The Erdmann Institute

Created to fill a noticeable void in opportunities for mid-career and director level independent school enrollment managers, this organization advances knowledge, skill, leadership, and community.
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Online Certification

USC Certificate Program

EMA and the USC Rossier School of Education have partnered for the fourth year in a row to offer an online certificate program for independent school enrollment leaders.
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Past Award Winners

Each year at the Annual Conference, outstanding admission professionals are recognized by the organization for their leadership, commitment and contributions. The winners of the Bretnall, Gourley and Hull Maynard Presidential awards are listed chronologically.
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More than 3,700 admission professionals

attend our in-person training, events, and conferences each year.

Current Learning Pass Courses

Beyond Zoom

This course is designed to help you learn ways to go 'Beyond Zoom' to ensure your school's first impression on families, is its best impression.

Introduction to Digital Marketing

A course for anyone tasked with digital marketing strategy and implementation.

Rethinking Enrollment Due to COVID-19

It's fair to say COVID-19 has upended everything we knew about enrollment management. This course will help you move forward!

Admissions Best Practices Certificate Course: East Asia

This online course will help admission leaders, heads of school, and deputy heads of school at international schools in East Asia learn best practices in admission.

Board Reports, Board Presentations & Managing Up

This course is for everyone seeking ways to create compelling board reports, board presentations, in addition to ways to effectively manage up.

Advanced Enrollment Management: Partnership with Communications

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the communications partnership.

Advanced Enrollment Management: Partnership with Finance

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the finance department.

Advanced Enrollment Management: Partnership with Advancement

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the office of advancement.

Advanced Enrollment Management: Partnership with Head of School

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the relationship with your Head of School.

Enrollment 101: Interviewing and Assessments

Conducting interviews can be a productive, but sometimes a challenging or frustrating experience. This mini-course will explore interviewing and assessments, and ways each school can think differently about its process.

Enrollment 101: Boarding and Day Schools

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on events and outreach at boarding and day schools.

Enrollment 101: Retention

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on retention.

Enrollment 101: Cultural Competency

This mini-course will explore how admission and enrollment professionals can influence cultural norms to create inclusive communities.

Enrollment 101: Marketing and Events

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on marketing and events.

Retention is a Team Effort

How do you bridge the gap between the admissions office and the classroom? This mini-course offers enrollment leaders the tools to articulate your mission to faculty and staff, and the practical tools to get them involved in as little as 30 minutes.

It's Go Time: Winter Enrollment Planning Guide

This mini-course features content from other courses that are part of the Learning Pass. This course will help enrollment leaders during this critical time as they read files, make financial aid decisions, and yield great families!

The Double-Edged Sword of Diversity: Reframing Diversity for the 21st Century

Live Sessions for this course were held on February 8, 2022, & February 10, 2022. Look out for more live sessions throughout the year.
Do you have the right DEI strategy in place? Does your school foster an environment where students (and staff) feel that they belong? Led by Dr. Derrick Gay, this course is designed to help you rethink diversity in today's environment and foster a culture of belonging.

Attracting and Retaining Your Students With Intention

Retention is key to enrollment success. We know nurturing students through the education journey is crucial. This course will help enrollment professionals identify best practices to connect with families and put their best 'marketing' foot forward.

Video Production Bootcamp: 7 Videos You Can Make Right Now

Impactful videos can help you connect with your audience and stand out from the competition—take it from today's YouTubers and TikTokers! We've designed this course to teach you how to make seven videos to support your school's admission and marketing efforts. Also included are gear lists, production guides, and royalty-free music.

Enrollment 101: The Application and Financial Aid

No issue has been more challenging to admission offices in the current economy than managing financial aid/tuition assistance. This session provides a new look at old ideas for the management and distribution of financial aid/tuition assistance.

Financial Aid Certificate Course

Know what’s right for your school. The goal of this course is to provide information to navigate today’s education landscape, understand the financial aid cycle, and take a family-centric approach to financial aid decision-making.

"Being part of this organization changed my career path. It enriches what we do every day. Networking and learning from one another is a big piece of belonging to this group. Being part of this association helps all admissions pros make informed decisions in doing what's right for our schools individually and as a whole."

Janie Beck
Director of Admission
The Lovett School (GA)
Ready to make EMA part of your enrollment toolkit?