Student Prospect Lists

Fill your enrollment funnel with best-fit new applicants.

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What if you could target the most qualified, best-fit new students for your school?

Better focus your marketing and recruitment efforts? Personalize your messaging?

That’s the power of Student Prospect Lists (SPL), an active list of more than 40,000 prospective students who have shown interest in independent schools by creating an account on SSAT.org.

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Thousands of great students are looking for a school like yours.

We’ll help you reach them.

New List Filtering Capabilities!

Beginning September 1, 2020, Student Prospect Lists (SPL) will be even more powerful with the ability to filter and segment student prospect lists using new lists types and new filters. SPL will now be available for outreach by Local (students within 25 miles), Regional (within 150 miles), National (All domestic students), International, and All (including domestic and international).

This allows you to build a targeted list of student prospects and fill your enrollment funnel with best-fit new applicants.

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Get more leads and applicants.

Position your admissions team for success.
Access, filter, and download student and family data to set up segmented outreach to your prospective families. Automate many traditional lead-generation tasks, and empower your team to focus on their most critical recruitment efforts.

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Personalize your outreach.

Optimize your enrollment funnel for maximum impact. Access prospective students from your region, or expand your search globally for boarding school students. Narrow your search by grade, student interests, SSAT score percentiles, family profile data, and more. Then, customize your prospect emails and outreach efforts to appeal to right-fit families.  

See Our Email Templates

"The Prospect List gives you lots of bang for your buck, targeting a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

Elizabeth Connelly
Senior Associate Director of Admission
Dana Hall School (MA)

Some of the Schools Benefitting From SPL

Resources for Student Prospect Lists

Learn more about Student Prospect Lists

New features for Student Prospect Lists

Student Prospect Lists are continually being updated with families who are still looking for a school post traditional deadlines. This means you can easily build a targeted list of potential families to reach out to late admits and fill seats for the upcoming year.

Target qualified late admit students who have taken the SSAT, filled out the Snapshot, or created a Standard Application Online.

Target Qualified Late Admits

Reach out to hundreds of families that are actively seeking schools post traditional deadlines.

How can I access the SPL?

Student Prospect list is available for a yearly subscription. It includes qualified students who are actively seeking admission into independent schools in academic year. The subscription includes unlimited access to the data for the year, in addition to the unlimited downloads.


What filters are included in Student Prospect Lists?

Filters include:

  • Student and Parent names
  • Mailing address and GDPR compliant email addresses
  • Academic profile (current grade, current school type,
    interested year of entry, interested in day/boarding programs)
  • Demographic profile (date of birth, country, gender,
    native language, ethnicity, location and distance from school)
  • Student interests and activities
  • Median Household Income and home value by zip code
  • SSAT Score percentiles (verbal, reading, quantitative, total)
  • "Still Looking" indicator (families looking for schools outside traditional deadlines)
The student prospect list is dynamic

Parents of students may op-tin and opt out from the service at any time during the year. Pull a new list before each communication to ensure you are excluding families who choose to opt out through EMA's system. Ensure you are sending your email communications to engaged audience!

Remind parents how you got their information. Parent receive a lot of emails and information from various channels. Add a copy on the footer “You are receiving this email as you recently created a student account on portal.ssat.org”. Helps them join the dots

Focus on smaller groups within the list. Target families that may be most familiar with your school by filtering on location, or narrow in by students interests and profile. This will start a history of emails that are likely to be opened rather than sent to spam. Parents love personalized emails!

Have a Conspicuous Unsubscribe Link

Be compliant with US CAN-SPAM act. Provide your prospective families a clear option to opt out from your school communication is critical.

Perform A/B Testing: Test one element at a time, sending two versions of your mailer or email to two separate segments of your list. Determine what gets the most interest and use that going forward. Use descriptive headers and strong call to actions.

Pay attention to your metrics: It’s important to choose which metrics you want to measure against before you send and consistently monitor them with each send so you can track your improvements.

Student Prospect List Success Stories

Elizabeth Connelly
Senior Associate Director of Admission
Dana Hall School (MA)

"The Prospect List gives you lots of bang for your buck, targeting a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

“The Student Prospect List is an invaluable part of our recruitment strategy. The access we have gained to pre-qualified leads makes all the difference for us as we recruit new students. Over the last few years, we've realized an average of a 2000% return on our investment in the purchase of the list and recruited some of our most promising students who enrich our community immeasurably.”

Ann L. Snyder
Director of External Affairs
Stuart Hall School (VA)

Interested in Student Prospect Lists?

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