Student Prospect List (SPL)

Get connected to over 35,000 students actively seeking independent school education. Segment the right-match students with over 100 advanced filters and customize messaging to academic and extracurricular interests.

Ideal for boarding schools and day schools in major metropolitan markets, SPL has five subscription options (local, regional, national, global, and all-access), including single-gender pricing.

Members: Get Started Non-Member Inquiry

Admissions Ecosystem

Reimagining enrollment marketing for K–12 independent schools, each channel in EMA's Admissions Ecosystem works together to attract and engage candidates throughout the recruitment funnel.

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RECRUITMENT Student
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Admission.org Search

Expanding the top of the recruitment funnel, Admission.org Search connects your school with families worldwide actively exploring independent day and boarding options. Built-in efficiencies from the Standard Application Online and prospect list nurturing keep families moving from research to application.

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International Recruitment

Expand your school's global enrollment reach with EMA's best-in-class student recruitment fairs and agent events. Build a network of skilled agents advocating on your behalf and establish trust with motivated families by meeting face-to-face. The result is long-lasting impact through the most powerful form of school marketing: authentic word of mouth.

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Student Prospect List

86% of applying parents are part of Generation X—the email generation. Utilize advanced segmentation to send nurture and retargeting emails to over 35,000 prospective families already engaged in EMA's system. Direct them to your school's Admission.org Search profile for a quick-start gateway into the application process.

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Open Seat List

Activated after the traditional April enrollment decision period, the Open Seat List connects schools with over 4,000 outstanding students who are new to the application process or are navigating the uncertainty of waitlists.

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Standard Application Online (SAO)

Families in EMA's Admissions Ecosystem are motivated and application-ready. Whether navigating the Admission.org Search or receiving a Student Prospect List email, they're a click away from beginning an application to your school via the Standard Application Online (SAO), the most widely used K–12 common independent school application.

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Access 35,000+ students looking for independent schools.

Active Candidates

SPL candidates are currently in the process of researching and applying to independent schools. Best of all, they have consented to hear from new schools via SPL.

Subscription Segmentation

Maximize your recruitment budget by only paying for the candidates that fit your school type through Local, Regional, National, International, and All-Access subscription options. Single-gender school pricing is also available.

Personalized Messaging

With hundreds of filtering options, SPL makes it easy to segment and personalize messaging based on geographic location, academic interests, religious preferences, arts and athletics, and so much more!

Open Seat List

Ideal for schools with rolling admissions, the Open Seat List curates candidates who are still looking for fall enrollment after the traditional decision period in the spring. The Open Seat List is included with SPL subscriptions or available as a standalone purchase.

Access The Ride to Independent Schools

The Ride Reports…

The results from surveying over 3,000 families about their experience applying to independent schools provide a golden blueprint for student recruitment and speak to the ability of SPL to elevate your school's admissions funnel.

54%

Enrolled in their first-choice school. Of the SPL candidates already focused on a specific school, nearly half will enroll elsewhere.

Will it be your school?

64%

Found open houses and on-campus events the most helpful. Invite SPL candidates to campus to create a sense of connection.

86%

Of applying parents are part of Generation X. They prefer email communication, reflected in the SPL's 66% average open rate.

Members: Get Started Non-Member Inquiry

See what admission professionals say about Student Prospect List.

“The Prospect List gives you lots of bang for your buck, focused on a market that is already looking at independent schools, so that part of the work is already done for you! It's an opportunity to widen the top of your funnel, with dynamic lists that are super easy to filter."

Elizabeth Connelly

Senior Associate Director of Admission

Dana Hall School (MA)

Continuously feed your enrollment funnel.

How does Student Prospect List work?

Candidates actively seeking independent school admission create an account with EMA—either through SSAT, Character Skills Snapshot, or Standard Application Online registration, or via direct Admission.org sign-up.

During account creation, parents consent to hear from SPL subscribers, providing details such as the type of school they are interested in, religious affiliation, and their student’s academic, art, athletic, and activity interests.

School admission teams sign into their EMA account to access SPL and curate lists of students who best meet the school type and admission criteria using advanced filters.

New candidates are added daily in real-time, and the date added filter makes it easy to track new students.

Want to learn more?

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