Executive Team
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Executive Director & Chief Executive Officer
Heather became EMA’s executive director in 2011. Working with the leadership team, she sets a clear direction for the staff, inspiring gold-standard service for our constituents and pushing for us to continuously innovate. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals.

Since taking the helm of the Enrollment Management Association in 2011, Heather has led EMA through several steps to modernize the organization and professionalize the admission and enrollment industry. In the last decade, we have restructured our management, rebuilt our IT infrastructure, enhanced our SSAT test development
processes and procedures; launched an elementary level SSAT; created a new and innovative Character Skills assessment, grown the use of the Standard Application Online to bring more families to the independent school community, and published groundbreaking research in the field of enrollment management.

A thought leader in enrollment management, Heather commissioned our first special committee on the future of assessment and personally led the charge to reposition the work of enrollment management as both strategic and foundational to institutional success. Heather’s career began in independent schools as an administrator, student advisor, and teacher at George School (Pennsylvania) and Westtown School (Pennsylvania).

She then embarked on a successful 23-year tenure in leadership roles with two of the world’s largest nonprofit independent school associations: first as associate director of The Association of Boarding Schools (TABS), then as director of admission and marketing services for the National Association of Independent Schools (NAIS), leading to a vice presidency at NAIS overseeing membership, corporate affiliations, customer service, and the annual NAIS Conference.

Heather holds a B.A. in art history from Mount Holyoke College and a M.Ed in educational administration from Harvard University. She has been a board member for Westtown School (her alma mater), the National Business Officers Association, Princeton Academy of the Sacred Heart, AISAP, the Friends Council on Education, and she currently serves on boards of United Educators and the New Jersey Association of Independent Schools. She has also served on advisory boards for LearnCollab and the Mastery Transcript Consortium. As a graduate of Westtown School (1977), Heather believes in paying it forward, and is a proud advocate for independent education, which is committed to transforming the lives of students and building a better society and world.

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