Learn

We offer an extensive calendar of events, webinars and training courses to help you succeed as an independent school enrollment leader.

Upcoming Events

Enroll More Families Using an Outbound Marketing Campaign

Oct
 
28
 
|
3:00pm - 4:00pm ET

Enroll More Families Using an Outbound Marketing Campaign

3:00pm - 4:00pm ET
October
 
28
If you need more families in your enrollment funnel then an outbound marketing campaign might be a good fit. This webinar will cover why outbound marketing works for today's independent school parents, what you need to get started with direct email and mail marketing, best practices for tracking your campaign, and a few common mistakes to avoid. Attendees will receive a free worksheet to help them plan their next outbound marketing campaign.

Riyadh Symposium

Nov
 
3
 
|
3:00pm - 5:00pm AST (GMT+3)

Riyadh Symposium

3:00pm - 5:00pm AST (GMT+3)
November
 
3
Join us in Riyadh for an engaging afternoon of insights, data, and networking. The professional development team from The Enrollment Management Association will share the latest best practices and industry research in an engaging in-person environment which will permit ample opportunity to forge personal relationships with local schools.

Bahrain Symposium

Nov
 
9
 
|
5:00pm - 7:00pm AST (GMT+3)

Bahrain Symposium

5:00pm - 7:00pm AST (GMT+3)
November
 
9
Join us in Bahrain for an engaging afternoon of insights, data, and networking. The professional development team from The Enrollment Management Association will share the latest best practices and industry research in an engaging in-person environment which will permit ample opportunity to forge personal relationships with local schools. SPACE IS LIMITED.

Women in Admission Affinity Group (WAAG)

Nov
 
15
 
|
3:30pm - 4:30pm ET

Women in Admission Affinity Group (WAAG)

3:30pm - 4:30pm ET
November
 
15
We’ll engage in conversation and activities centered around the concept of balance in our lives. Join us for the first time or as a past attendee. All are welcome. Discussions led by Frankie Brown, Director of Admission and Financial Aid, Sidwell Friends School (DC)

Maximize your Membership: EMA Product Update 2021-2022

Nov
 
17
 
|
2:00pm - 3:00pm ET

Maximize your Membership: EMA Product Update 2021-2022

2:00pm - 3:00pm ET
November
 
17
Join us for a product update to learn what’s new in 2021-2022 and how these improvements will make the application process easier for families. We are also excited to share more information about EMA’s new Learning Pass, so you can continue to engage in compelling professional development beyond the Annual Conference!

Financial Aid Symposium

Dec
 
7
 
|
11:00 am - 4:00 pm ET

Financial Aid Symposium

11:00 am - 4:00 pm ET
December
 
7
SAVE THE DATE - Registration opens soon! Join experts in the field as we dive into the nuts and bolts of financial aid reviewing and planning. Members of ALC will also be sharing their expertise throughout the day.

Women in Admission Affinity Group (WAAG)

Dec
 
14
 
|
3:30pm - 4:30pm ET

Women in Admission Affinity Group (WAAG)

3:30pm - 4:30pm ET
December
 
14
What is your path to leadership? Conversation starters provided by a fantastic panel of women in leadership. Join us for the first time or as a past attendee. All are welcome. Discussions led by Frankie Brown, Director of Admission and Financial Aid, Sidwell Friends School (DC)

Women in Admission Affinity Group (WAAG)

Jan
 
25
 
|
3:30pm - 4:30pm ET

Women in Admission Affinity Group (WAAG)

3:30pm - 4:30pm ET
January
 
25
We will tackle what it means to seek longevity in the admissions field today and where we find our inspiration. Join us for the first time or as a past attendee. All are welcome. Discussions led by Frankie Brown, Director of Admission and Financial Aid, Sidwell Friends School (DC)

Marketing Symposium

Apr
 
7
 
|
11:00 am - 3:00 pm ET

Marketing Symposium

11:00 am - 3:00 pm ET
April
 
7
SAVE THE DATE - Registration opens soon! Join us for a half-day session and hear from experts in the field. Team up with enrollment managers and marketing experts to refine your marketing efforts.

Character Symposium

Jun
 
23
 
|
11:00 am - 3:00 pm ET

Character Symposium

11:00 am - 3:00 pm ET
June
 
23
SAVE THE DATE - Registration opens soon! EMA's Character Symposium brings together the best minds working in character education to help school leaders chart a path forward for the coming school year.

Online Courses

Beyond Zoom: Admission Tactics

This course is designed to help you learn ways to go 'Beyond Zoom' to ensure your school's first impression on families, is its best impression. Full course details are now available.

Video Production Bootcamp: 7 Videos You Can Make Right Now

This course will teach you how to make seven videos to support your school admission and marketing efforts. Also included are gear lists, production guides, and royalty-free music.

Anti-Bias & Retention Symposium Recordings

School leaders understand retention and anti-bias are both critical topics for the whole school. Did you miss our live symposiums? We've got you covered. Purchase immediate access to recordings from both events for your whole school!

Admissions Best Practices Certificate Course: East Asia

This on-demand course will help admission leaders, heads of school, & deputy heads of school at international schools in East Asia learn best practices in admission. Full course details are now available.

Beyond Zoom

This course is designed to help you learn ways to go 'Beyond Zoom' to ensure your school's first impression on families, is its best impression.

Financial Aid Certificate Course

The goal of this course is to provide information for anyone tasked with financial aid strategy and implementation.

Introduction to Digital Marketing

A course for anyone tasked with digital marketing strategy and implementation.

Video Production Bootcamp: 7 Videos You Can Make Right Now

This course will teach you how to make seven videos to support your school admission and marketing efforts.

Admission Planning: The Guide to Meeting Your Enrollment Goals

Whether you are a seasoned enrollment leader or new to the field, one thing is certain, 2020 forced all of us to think even more outside the box. In this course, you'll learn tools, tips, and best practices to help meet enrollment goals.

Rethinking Enrollment Due to COVID-19

It's fair to say COVID-19 has upended everything we knew about enrollment management. This course will help you move forward!

Admissions Best Practices Certificate Course: East Asia

This online course will help admission leaders, heads of school, & deputy heads of school at international schools in East Asia learn best practices in admission. Full course details are now available.

Board Reports, Board Presentations & Managing Up

This course is for everyone seeking ways to create compelling board reports, board presentations, in addition to ways to effectively manage up.

Admission 101 for Non-Admission Staff

Meeting enrollment goals is everyone's job. Every department in an independent school has a role to play to meet the needs of families. This course is designed for everyone working at independent schools, both admission and non-admission staff.

Advanced Enrollment Management: Partnership with Communications

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the communications partnership.

Advanced Enrollment Management: Partnership with Finance

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the finance department.

Advanced Enrollment Management: Partnership with Advancement

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the partnership with the office of advancement.

Advanced Enrollment Management: Partnership with Head of School

The goal of this ADI mini-course is to provide a snapshot from the full ADI course, with a focus on the importance of the relationship with your Head of School.

Enrollment 101: Interviewing and Assessments

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on interviewing and assessments.

Enrollment 101: The Application and Financial Aid

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on the application and financial aid.

Enrollment 101: Boarding and Day Schools

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on events and outreach at boarding and day schools.

Enrollment 101: Retention

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on retention.

Enrollment 101: Cultural Competency

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on connecting enrollment practices and cultural competency.

Enrollment 101: Marketing and Events

The goal of this ATI mini-course is to provide a snapshot from the full ATI course, with a focus on marketing and events.

Character Skills Snapshot: Making the Snapshot Work for You

On-going
Join us to learn more about The Character Skills Snapshot. You'll learn about how the assessment works, explore how to integrate it into your process, and take a trial assessment yourself. Earn a certificate for completion of this course!

International Schools: Rethinking Admission Due to COVID-19

Rethinking Admission Due to COVID-19 an updated verison of our popular course redesigned specifically for international schools.

Recorded Sessions

Can't attend a live event? Check out our recorded webinars.

EMA’s Anti-Bias Symposium: Continuing the Conversation

Are you ready to increase access and equity in your school? By embracing our understanding of and appreciation for the biases all around us; considering our current admission practices; and learning about tangible, actionable strategies, we can create more equity in the admission process.

EMA events help you Yield Your Best.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the country.

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Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face, but also ensure you’re constantly building your own portfolio of skills.

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Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

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Become an Event Sponsor Today!

We have a variety of opportunities for sponsors to participate with EMA. Options include, one of our virtual or in-person events, our podcasts, and other high-visibility opportunities.

Get StartedView Prospectus
Ready to make EMA part of your enrollment toolkit?