Americus Reed

The Whitney M. Young Jr. Professor of Marketing
Wharton School

Americus Reed, II is the Whitney M. Young Jr., professor of marketing at the Wharton School, University of Pennsylvania, where he has served on the faculty since 2000. An avid fitness enthusiast, part time drummer, and tireless educator, Americus’ primary research and consulting areas are in brand equity and identity loyalty – the study of creating and fostering “brand communities” that transcend the utilitarian aspects of products to actualize iconic levels of symbolic identity and self-expression; connect to deep levels of emotional and social affiliation; and cultivate lifelong relationships with consumers. In 2005, his academic work in this area received honorable mention for the prestigious Robert Ferber Award for academic impact in the Journal of Consumer Research (JCR) and in 2009 he received JCR’s Best Paper Award. Americus has authored more than 50 articles, book chapters, and cases on the topic. He teaches customer analysis, branding, and consumer psychology to undergraduate, graduate, doctoral, and executive students.

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.