The Yield Fall 2025 Issue

In this issue of The Yield, we explore growth and transformation across the enrollment management profession and within our own organization. We share the story behind our new name, and the vision it represents for delivering exponential impact. You’ll also find timely insights on the role of artificial intelligence in admissions, reflections on creativity and resilience in times of change, and celebrations of colleagues whose work exemplifies excellence and leadership. From organizational milestones to forward-looking strategies, this issue highlights a profession in motion—adapting, innovating, and leading with purpose.