Lauren Lewis
Senior Associate Director of Enrollment and Director of Inclusion and Diversity
Foxcroft School
Matt Lai
Director of Admissions and Enrollment Management
Avenues Silicon Valley
Marilyn Flores
Senior Associate Director of Admission Operations
Worcester Academy
Meg Shannon
Assistant Director of Admission
Boston University Academy
Ray Cross
Director of Enrollment Management
St. Andrew's School

You help students fulfill their potential.

We help you fulfill yours.

Get the strategic tools, smart insights, and unmatched support you need to succeed as an independent school enrollment leader.

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Get inspired to lead and thrive in an ever-changing world, together.

Access our toolkit of COVID-19 Resources for Schools.

COVID-19 News and Alerts for The SSAT.

Powerful forces shape independent school enrollment.

As an independent school enrollment leader, you know this all too well. From net revenue concerns, to finding the right-fit students, to increasing financial aid requests, to ever-shifting industry data, the factors that impact long-term enrollment strategies are varied and complex.

That’s why we’re here.

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We help great schools enroll great students.

Our goal is to help enrollment leaders like you increase your success through the best science, research, and training — because the admissions practices of the past will not sustain the independent schools of the future.

Are you ready to yield your best?

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Why Join EMA?

Reach More Students.

Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect Lists and The SAO — to find, reach, and easily process applications.

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Make Confident Decisions.

Assessment tools like The SSAT and The Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.

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Apply Real-Time Data.

EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.

Connect in Person.

Attend exclusive events and trainings, and receive discounts to the EMA Annual Conference, the largest independent school enrollment management conference in the world.

Enhance Your Skill Set.

EMA’s professional development programs not only help you discover new ways to solve the daily problems you face but also ensure you’re constantly building your own portfolio of skills.

Build Stronger Networks.

Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.

Ready to make EMA part of your enrollment toolkit?

The Character Skills Snapshot:
Impact in Action

“We feel we have a better idea of who our kids are. The content of our conversations evolved.” Lakeside School (WA) discusses how The Character Skills Snapshot ensures a more holistic admissions process.

We proudly serve more than 1,300 members across the world.

Upcoming Events

Urgent Update: New ICE/ Immigration Laws

July
 
16
|
1:30pm – 2:30pm ET
David Ware, founding partner at Ware Immigration, will share the most current legal thinking behind these laws and what they mean for independent schools.

Meetup for Women's Affinity Group

July
 
17
|
4:00 – 5:00pm ET
A meet up for women who are independent school admissions professionals. The hour will be used to connect and be together.

Annual Conference 2020

September
 
22
25
|
Registration is open! Purchase your school's All-Access Pass at the early bird rate of $895! Bring everyone at your school for one low price.

What Our Members Say

Ginny Bachman
Director of Admission & Financial Aid
St. Luke’s School (CT)

“The Student Application Online is a game-changer. We receive all parts of the application in a more streamlined fashion, can customize components for our different divisions, and have seamless processing with our backend enrollment management system."

Julie Anderson
Head of School
Cheshire Academy (CT)

EMA’s Heads Institute was one of the most gratifying professional development experiences I have had in my career.  My sincere thanks to all who collaborated to make the conference such a meaningful experience.

Enrollment Management Resources