We are the Enrollment Management Association
Our vision is to champion transformational education journeys. Our tools and resources provide essential insights so schools can empower students to seamlessly navigate their unique paths to success.
Together, let's champion transformational education journeys.
EMA was founded in 1957 as the Secondary School Admission Test Board (SSATB). Changing our name in 2016 was the catalyst of our brand evolution. As the Enrollment Management Association, our name rightfully emphasizes the importance of sustainable enrollment strategies. We are the leading resource dedicated to helping independent school leaders with their enrollment needs.
Most know us for pioneering the gold-standard SSAT, administered to 50,000 potential students each year. We have since evolved beyond traditional testing services, offering timely data, insights, and digital solutions to help sustain the independent schools of the future. We've grown from admissions professionals to a vast network of experts and advocates—developing the industry-standard Character Skills Snapshot, leadership tools like Learning Pass, and first-rate recruitment resources, like the Standard Application Online and Student Prospect List.
Here's how we empower you for success.
It’s our mission to provide unparalleled leadership and service in meeting the admission assessment and enrollment needs of schools, students, and families.
We’re stronger by association.
We support more than 1,200+ independent schools across the globe, empowering both school leaders and students to navigate their journey toward success. This path is unique and requires transformational support at every stage that evolves with them as they learn, grow, and shape the future.
It's time to champion transformational education journeys. Let's do it together.
Partners and Sponsors
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See what admissions professionals have to say about EMA.
"EMA continues to evolve and offers the most relevant programming for enrollment professionals. Through its annual conference, I've been able to add to my toolbox and expand my network."
“The Standard Application Online is a game-changer. It gets us the application pieces we need in a more streamlined fashion, we can customize certain components for our different divisions, and there’s seamless processing with our backend enrollment management system."
"Learning Pass has given my school a leg up in how we operate in terms of best practices. It has made us a more efficient school and team. The first course I did was a course on Financial Aid. I was able to take that and take it to my CFO to discuss some ideas, which wouldn't have been possible otherwise."
"We know that many families find the school application process complex and daunting...The SAO is a rich application platform that is both family-friendly and provides admission officers with ample information on each applicant.”
Careers at EMA
Educating our future is no simple task. Your success factors are complex, and an ever-changing education landscape presents new challenges each step of the way. Learn how we can help.