You help students navigate their unique paths to success. Let us help you navigate yours.
Get the enrollment tools and resources you need to succeed as an independent school leader. Together, let's champion transformational education journeys.
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Get the support you need today to sustain the independent schools of tomorrow.
Educating our future is no simple task. Your success factors are complex, and an ever-changing education landscape presents new challenges each step of the way. Learn how we can help.
Our Commitment to Schools
EMA provides schools and their leaders with actionable insights that fuel professional development, enrollment, and organizational success.
![An admission leader talking to his team during a meeting.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630d3ebbc5f010629461ab45_for-schools-image-full.webp)
Our Commitment to Families
EMA simplifies the enrollment process and empowers families to discover the right-fit school based on their students’ unique needs.
![A mother and daughter walking arm-in-arm.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630e11d50edca010444e1012_for-families-image-full.webp)
Why choose EMA?
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Reach More Students
Enhance your marketing efforts with powerful recruitment tools — such as Student Prospect List and the Standard Application Online (SAO) — to find, reach, and easily process applications.
Make Confident Decisions
Assessment tools like the SSAT and the Character Skills Snapshot, along with personal member support, help schools drive smart enrollment decisions.
![An admission leader talking during an EMA conference session.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630526cb10a74698df852f9f_Confident%20Decisions.webp)
![An admission leader writing on poster board during an EMA seminar.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630526530cad69635d70c456_Real%20Time%20Data.webp)
Apply Real-Time Data
EMA’s industry-leading data dashboards, specialized research, and market and trend analyses help schools operationalize information and set smart enrollment strategies.
Connect in Person
Attend exclusive events and training, and receive discounts for EMA's Annual Conference, the world's largest independent school enrollment management conference.
![EMA members posing for the camera during an annual conference reception.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630525e62ab124528eaac043_Connect%20in%20Person%20(1).webp)
![A woman smiling during an EMA conference session.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/63052565854eba49d3821ee8_Enhance%20Skillset.webp)
Enhance Your Skill Set
EMA's professional development programs help you discover new ways to solve the daily problems you face and also ensure you're constantly building your portfolio of skills.
Build Stronger Networks
Connect with a community of peers, gain insights from others in your network, and access specialized thought-leader articles and resources.
![EMA's CEO Heather Hoerle greeting an EMA member and friend.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630510f36f2ec8eac2d0e8b6_Stronger%20Networks.webp)
We turn data into tranformational insights.
We turn data into insights that inform our tools and resources—providing schools with the support they need to create transformative education journeys and empower students to forge their unique paths to success.
Unparalleled Enrollment Solutions
Discover the solutions more than 1,300 members across the world use to increase their enrollment success.
SSAT
The gold standard for secondary school admission testing since 1957.
Character Skills Snapshot
An innovative admission assessment measuring seven essential character skills.
Standard Application Online (SAO)
The premier common application for K–12 independent school admissions.
Student Prospect List
Get connected to 40,000 candidates interested in independent schools.
Helping schools thrive throughout each stage of their education journey.
EMA is a leader and one-stop resource in the education space, providing thought leadership, data, and insights, to enrollment professionals and families.
“As one of the oldest private boarding schools in the U.S., Fryeburg Academy is honored to work with EMA to diversify our student population from international and domestic regions. The ideas, insights, and brainstorming during the annual conference have helped us think out of the box and find innovative ways to enrich our enrollments.”
![A man explaining a financial aid topic to a colleague during an EMA reception.](https://cdn.prod.website-files.com/62b5ff6837362e54292bfed1/630511ba9e9f172d0fc16a34_Resources%20for%20every%20step.jpg)
Resources for every step of the journey.
Just like you, we are passionate about the families, students, and the community we serve. Each year, we help our members by providing them with the tools, resources, and guidance they need to succeed.