Glossary of Marketing Terms - Courtesy of NABI

Courtesy of The Association of Boarding Schools'(TABS) North American Boarding Initiative (NABI) is this sneak peek at the comprehensive marketing support NABI is providing to members. This glossary of marketing terms, part of the new NABI member toolkit, gets you up to speed with the latest lingo being used in the marketing world. Get a handle on your terms, and you'll get a handle on your strategy. Thanks to TABS and NABI for sharing this resource.