Not sure how to record your slides? This lesson will walk you through the steps.

Congratulations on being selected to present a workshop at The Enrollment Management Association’s Annual Conference!

Running an online meeting? Check out our best practices to encourage participant engagement.

Melt, from an enrollment management perspective, is the number of students, sometimes 5–10% of your newly enrolled, who pay a deposit in the spring, but exit the process and

If you’re feeling scattered and unfocused as you try to conduct business as usual and simultaneously adjust to working from home, you’re not alone.

One of the most powerful tools in the Admissions’ toolkit is the in-person campus tour. These visits give school representatives a chance to show the personality of their campus and to highlight what

Every school leader in our industry should be prioritizing visioning work today. It is not just about the day-to-day anymore—it is about the future.

Lights, camera, video call!

You know when you see an ad on Facebook that just … speaks to you? Even if it’s for a product or service that you’ve never heard of, and never thought about?

Sharing results from a poll of counselors and consultants working with #Chinesestudents applying to university or high school North America! #studyabroad #covid19

We are excited to share that beginning in fall 2020, EMA will offer large-scale, at-home administration of the SSAT.

Outreach tips for families you find using Student Prospect Lists.

We know that at-home testing will have a positive impact on the ways we serve our 1,300 members and the 70,000+ families and students who take the SSAT annually — especially those who are challenged b

Are you a head of school, enrollment director, or administrator hoping to help your board ask the right questions? This list is for you.

It would go without saying that we are living through exceptional times, a kind of medieval experience in a time of technological wonder.

Don’t panic — it’s time to talk crisis communications. The way you choose to communicate in a crisis reflects your school’s brand, personality, community, and so much more.

Independent schools are rushing to transform their admissions process to fit the new “normal” of COVID-19 social distancing. How can you bring such a complex experience online?

How to download attendee reports with (and without) preregistration.

At Marist School (Georgia), the admission team has long been focused on finding a way to measure character in the admission process.

If there’s one thing producing growth across diverse industries these days, it’s disruptive innovation deep and valuable change that redefines processes, markets, customer experience, and

Does your school offer summer camps or programs? Chances are, the answer is yes. According to NAIS’s recent Survey on Non-Tuition Sources of Income, 84% do.

Mark your calendars for the upcoming academic year!

Our testing team has developed score report primers to help you interpret test scores so that you can better compare students and track performance from year to year.

Test Innovators has teamed up with The Enrollment Management Association to provide official SSAT-developed content on the Test Innovators platform.

As Head of School at Massachusetts' Applewild School, Amy Jolly has been taking bold steps to build up enrollment with international students. Like many heads, she honed her skill set in admissions.

When you hear the words "open house," you may immediately think of fall. But many schools are finding that to attract new families in the area and mid-year applicants you need to hold open houses in

On Thursday, December 12, we will release the first Character Skills Snapshot results of the year.

Without us fully realizing it, implicit bias creeps into our thoughts and decision-making because it operates at the subconscious level. Unwittingly, we all bring our own slant or preference to work.

How can you calculate the ROI of print advertisements?

Get started with Direct Email Campaigns

The best camera to use might be the one you already have.

When you look out your office window, do you see a verdant campus and a vibrant student body? Maybe you see your favorite building or a lovely tree.

It is our hope that our online community can become your go-to resource for finding and sharing information, raising questions, and connecting with other enrollment professionals.

The SAO (Standard Application Online) is now integrated with Ravenna to help you boost school enrollment and save countless hours spent manually entering applicant data into your system.

Beginning September 30, a limited number of families registering for the Upper Level SSAT will be presented with the option to register for the computer-based SSAT pilot

It is our great honor to cast a spotlight on this group of stand-out professionals in our industry. As nominated by their peers, these four have made tremendous contributions to their schools and to t

For nearly a year I have been laboring over the right way to communicate my deep unhappiness with EMA’s 2019 State of the Independent School Industry research findings.

When I first started working in Admissions, I wondered why we were referred to as the Admissions Office yet my job title is Director of Enrollment.

Over 25 years after beginning my career in enrollment management as a liaison officer, I decided to embark on the Leadership in Enrollment Management Certificate program...

During the first session of my CERPP Leadership in Management program, I was thrilled to discover readings about non-cognitive variables and the rise of these NCVs among college and university admissi

The Leadership in Enrollment Management Certificate program, offered by EMA and the USC Rossier School of Education, is accepting applications for the next session and a limited number of scholarships

One of the highlights of the year for EMA was getting the go-ahead from our Board, with the support of the Edward E. Ford Foundation, to launch our first-ever Head’s Institute. We never could...

The EMA board of trustees is pleased to announce the appointment of three new trustees beginning their terms this July 1. We’re looking forward to their vision and leadership in the coming...

Mark your calendars for the upcoming academic year! The SSAT Standard test administration schedule for testing year 2019-20 is below. Student registration for these dates will be available online...

How can it be, in 2019, that admission and enrollment leaders are not seeing their influence grow inside of schools? I'd be disingenuous if I told you that I am excited by the findings in EMA's l

Last month, I had the great joy of visiting a relatively new school, Christina Seix Academy, in Trenton, New Jersey. Founded in 2012, the school enrolls just under 200 students

Allison Letourneau, Associate Head of School for Enrollment Management, The White Mountain School (NH)Peter Wickman, Director of Admission and Financial Aid, The White Mountain School (NH)There’s...

Congratulations to Our Award Winners! We are pleased to announce the recipients of our annual awards, presented at the 2018 Annual Conference this past September in San Diego. David Baker,...

by Eric Barber and Heather Eckert, ALC co-chairs The Admission Leadership Council (ALC) is excited to have a new space in each issue of The Yield to share our work with you. The ALC just...

The Yield asked three directors from community-based organizations (CBOs) to provide insight into the unique challenges facing students and families new to independent schools and how the...

by Keith Wright, Ph.D., director of psychometrics, The Enrollment Management Association Given the heightened focus on standardized testing in today’s media, it is not surprising that...

by Debra P. Wilson, general counsel, National Association of Independent Schools (NAIS) and incoming president of the Southern Association of Independent Schools (SAIS) As we once again enter...

Experts on the latest trends impacting enrollment management in our schools Sometimes to see more clearly, it helps to take a step back and listen to others’ perspectives. The Yield spoke with...

Ann R. Miller, director of enrollment and financial aid, Greens Farms Academy (CT) Why do you belong to The Enrollment Management Association? I have been a member of The Enrollment Management...

School Overview Location: Stevenson, MarylandEnrollment: 200Type of School: Girls’ boarding and day school for grades 9-12 Describe the attributes that characterize St. Timothy’s and make it...

by Nishant Mehta, head of school, The Children’s School (GA) Families choose K-12 independent schools to give their children a competitive advantage in life. We teach the whole child because...

In the last year, I’ve noticed during my presentations – whether to enrollment leaders or business leaders or heads or trustees – that the audience wants to linger on slides connected to...

Julie Mencher, MSW, is a psychotherapist, consultant, educator, and trainer in private practice. All students need a welcoming, safe, and supportive school environment to best develop...

As I stood in front of the registration table waiting for my name tag to print, I looked at the two options for ribbons to attach: Presenter and First Time Attendee. It had been over a decade...

As we head into this week’s EMA annual conference, I am reminded of several important issues which speak to our theme this year, “Stronger by Association.” Indeed, since the school year began,...

In September 2017, as I started the CERPP program, I was excited to take the next step in becoming an enrollment management “professional.” I entered this field only a few years ago and felt I...

Office politics is a phrase often uttered with an air of disapproval, even distaste. At its core however, it is simply a way of building and leveraging relationships to help achieve professional...

Marketing guru Scott Stratten, this year's Annual Conference keynote speaker, asserts that today’s parents are loyal to one thing only—their children. His insights will certainly be useful as our...

Whether your school employs a process for collecting feedback from families who do and don’t accept an offer of admission, can you be certain you’re receiving honest responses? We decided to find...

by Patricia Kong  Admission professionals are uniquely poised to lead. With deep knowledge of a school, its mission and programming, a natural ability to connect with children and parents, and...

Do you wonder how—and where—to best communicate with millennials about your school? MaryLeigh Bliss, editor in chief at YPulse, and her team decode and demystify millennials and teens for many...

We have witnessed the evolution of the school video. Not that long ago, school videos were 20 and even 30 minutes in length and viewed on VHS cassettes. The tone was typically serious and the...

Assessing an applicant’s character may be one of the more challenging aspects of the independent school admission process. But The Character Skills Snapshot, a tool launched by the Enrollment...

School Overview:Palo Alto, California Enrollment: 545 Type of school: Coed, pre-Kindergarten to grade 8 day school providing French and Chinese language immersion. Maile, when did you start...

by Greg Bamford Four years ago, Watershed School faced a real enrollment challenge. Despite an innovative educational model, we had high attrition and a poorly understood identity in our market....

Associations serve as the front line in the collision of trends and tradition, as schools gather to share their experiences and collaborate on ways to meet current and upcoming challenges. The...

In recent speaking engagements, I have been asked by more than one head of school about the necessity of implementing a full enrollment management system. “Why can’t we just build a better...

Undertaking the USC CERPP Leadership in Enrollment Management certificate program during my first year as a director of admission and marketing was challenging …. and that’s exactly why I chose...

It’s that time again, we’re exhausted from filling the class but energized by the dynamic classes we are creating.  Once we get over the hump, we need to debrief as a team and determine how to...

While interviewing for my first admission job three years ago (and just one year out of college), I remember naively pondering a series of questions: is the field of “admission” one that can...

When I decided to apply for the USC CERPP Leadership in Enrollment Management certificate program, lots of people asked why I would undertake the work of the program if I wasn’t considering a...

This time of year can be fraught with nerves and stress, but one thing that always brings a smile is an acceptance video. We put out a call for examples from our member schools, and I'm pleased...

The EMA board of trustees is pleased to announce the appointment of four new trustees beginning their terms this July 1. Laurel Baker Tew, governance committee chair, said, “We had some tough...

What drives families to apply to—and enroll their children in—independent schools? Which information and interactions impact their decisions the most? Three years ago, an EMA applicant parent...