Admission Training Institute

The Enrollment Management Association’s premier training program for those new to admission.

A group of ATI attendees at a social.

Engage. Train. Network.

Now more than ever it's critical that whole admission team is equipped with the best network, knowledge, and skills to help meet your school’s enrollment goals. This pre-conference workshop provides new assistants and associates the opportunity to connect with peers, learn from industry experts, and benefit from the wisdom of experienced directors.

Held in-person each year at EMA’s Annual Conference, a variety of engaging formats are used—from expert instruction to group discussion time and individual reflection. Seasoned admission directors serve as program advisors who mentor participants. Additionally, an individualized mentor/mentee program is established which continues beyond the conference with check-ins and programming throughout the year.

Curriculum Overview

  • The Art of Managing Up
  • Office Operations
  • Essentials of Interviewing
  • Hot Topics Around the Admission Office
  • Reducing Bias in Admission
  • Outreach and Recruitment
  • Internal Marketing
  • Financial Aid 101
  • The Admission Committee Process
  • Retention and Collaboration, A Collaborative Approach
A combination of large- and small-group learning formats, general sessions and workshops ensures open lines of communication between and among attendees and our seasoned faculty.
An ATI faculty member leading a discussion.