Admission Training Institute (ATI)

The Enrollment Management Association’s premier training program for those new to admission.

Steve Brown, an ATI advisor, leading the group in discussion.
Jeffrey Beaton and Amy Graham, both ATI advisors, leading a group discussion.

Engage. Train. Network.

Now more than ever it's critical that whole admission team is equipped with the best network, knowledge, and skills to help meet your school’s enrollment goals. This pre-conference workshop provides new assistants and associates the opportunity to connect with peers, learn from industry experts, and benefit from the wisdom of experienced directors.

Held in-person each year at EMA’s Annual Conference, a variety of engaging formats are used—from expert instruction to group discussion time and individual reflection. Seasoned admission directors serve as program advisors who mentor participants. Additionally, an individualized mentor/mentee program is established which continues beyond the conference with check-ins and programming throughout the year.

Curriculum Overview

  • The Art of Managing Up
  • Office Operations
  • Essentials of Interviewing
  • Hot Topics Around the Admission Office
  • Reducing Bias in Admission
  • Outreach and Recruitment
  • Internal Marketing
  • Financial Aid 101
  • The Admission Committee Process
  • Retention and Collaboration, A Collaborative Approach

Molly Dorais, an ATI advisor, at the podium leading a presentation.
A combination of large- and small-group learning formats, general sessions and workshops ensures open lines of communication between and among attendees and our seasoned faculty.